Mr. Peanut

On this Day

Italian immigrant and co-founder of the Planters Peanut Company, Amedeo Obici was born on July 15th, 1877 in Veneto, Italy. Amedeo settled in the Wilkes-Barre, Pennsylvania region and co-founded the company with another Italian emigre, Mario Peruzzi. The company’s iconic logo of an anthropomorphic gentleman peanut was created by fourteen year old schoolboy Antonio Gentile in 1916.

Bookmark from the Collection on the 1939/1940 New York World’s Fair, Queens Museum, 2011.1.117WF39.

Planters Peanuts Store - Atlantic City, New Jersey

When in Atlantic City - Visit The Peanut Store
Home of Mr. Peanut
Where world - famous Planters Peanuts are sold. See Planters Peanuts roasted right before your eyes and mail them to your friends back home. See the beautiful and instructive scenes which show the progress of Planters Peanuts from the time they are planted until they reach you at your favorite store.