Athletes can look forward to a dry run with the launch of 5 Water Socks, water-resistant sports socks featuring a patent-pending RainArmor technology.
Launching on Kickstarter this week and ending in July , the socks are designed to repel moisture by fusing billions of hydrophobic nano particles with premium soft yarn to create an undetectable water-resistant barrier that allows for breathability.
While small amounts of water will be completely repelled by a thin and undetectable barrier, if inundated with water or submerged, they will get wet. This design feature allows the socks to remain breathable and machine washable.
The socks also reduce odors and uncomfortable itching after walking through puddles or perspiring from athletic activities. They are available in solid white or black in both ankle and mid-calf versions in adult and children’s sizes.
The brand was founded by Jaspreet Singh, a native of Punjab, India, currently resides in Detroit. According to Singh, Michigan’s close proximity to the five Great Lakes and Punjab, which means “the land of five waters (rivers),” inspired the company’s name.
He explained both areas are facing similar socioeconomic challenges. Through the initiative, he hopes to bring jobs to his new home in Detroit while also creating awareness about the city’s drug
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