A photograph of the Prada “store” opened by Berlin artists Michael Elmgreen and Ingar Dragset in 2005.
In line with their other installations, where they recreate and displace common signifiers causing surreal experiences for viewers, this project was intended to be a hyper-realistic sculpture of a luxury store. The Prada “store” has a sealed door, is never open to commerce, and displays a selection of coveted objects.
In the middle of the West Texas desert, on a country road leading to the small town of Marfa, completely isolated from its usual urban context, ElmgreenandDragset’s symbol of luxury and capitalist promise still sits in that romantic landscape, jarringly juxtaposed with Marfa’s hard-working native inhabitants, albeit with graffiti now scrawled on the exterior of its walls.
It was intended that the structure never be repaired, allowing it to slowly degrade back into the natural landscape. The plan went awry when, three days after the store was completed, vandals graffitied the exterior, and broke into the building stealing handbags and shoes.
Visited the National Gallery of Denmark with my art class today and saw the “Biography”-exhibition by the Danish-Norwegian artist duo Michael Elmgreen and Ingar Dragset. It was really interesting, so if you are in Denmark, and interested in modern art, it is really worth giving a visit.
This permanent installation by two Berlin-based artists is in Texas (it’s marvelous, no?). I kind of I want to be in Texas at SXSW right now even though I am having a splendid road trip. I should stop checking Facebook/Twitter/Foursquare/Tumblr/Everything because it seems as everyone I know is in Austin.