McChicken

Facebook fires trending team, and algorithm without humans goes crazy’ - The Guardian

Just months after the discovery that Facebook’s “trending” news module was curated and tweaked by human beings, the company has eliminated its editors and left the algorithm to do its job. The results, so far, are a disaster.

Over the weekend, the fully automated Facebook trending module pushed out a false story about Fox News host Megyn Kelly, a controversial piece about a comedian’s four-letter word attack on rightwing pundit Ann Coulter, and links to an article about a video of a man masturbating with a McDonald’s chicken sandwich.

The dismissal of the trending module team appears to have been a long-term plan at Facebook. A source told the Guardian the trending module was meant to have “learned” from the human editors’ curation decisions and was always meant to eventually reach full automation.