New visual story telling narratives (2)
Quality journalism requires quality HD formats and techniques, but that doesn’t mean it shouldn’t be affordable and scalable. This second project on visual story telling and new narratives, which I commissioned to photographer Matt Writtle and award-winning composer Alex Baranoswki, explores how to create a movie by deliberately using still photography –80% of the content is still photography. It also shed some light on the path our photographers at News could take to reinvent themselves.
This is also part of a more ambitious project that aims to create a visual portrait of Britain through the extraordinary live or ordinary people. It could be a collection of 365 first-person portraits that would serve well to nurture positive, inspirational and educational values in our community. By serialising quality collectable content we might be able to engage more efficiently and drive loyalty.
The main objectives of these project were:
- Researching quality cinematographic story telling narratives and techniques to present news stories through essentially still photography.
- Exploring unique but affordable visual narratives that could be scaled.
- Reinventing the role and skills of traditional photographers.
- Introducing a new journalistic genre, a visual 360 portrait in which images and sounds speak by themselves.
- Defining what’s the role music composers and sound engineers should play in our brands.
- Exploring meaningful content and educational formats that inspire and help to create a better society.