Management-Artists

Something I’ve run into quite a lot while doing the whole “project manager” thing is artist who are openly hostile to the idea of engaging with the “business side” of what they do. There’s this broad perception that that business side of art means advertising and merchandising and selling out, and while it certainly can mean that, a lot of it is much more basic - and it’s stuff that’s absolutely not optional if art is anything beyond a personal fun-time hobby for you.

Stuff like:

1. Having reality-based metrics for time and resource commitment - or, in plain English, making sure that what you’re charging for your commissions is actually based on how hard they are to do.

It’s downright shocking how rare this is. I’ve encountered digital artists who routinely charge less for a spec that takes them much longer to do based on purely abstract notions of how “complex” the piece is, without reference to their actual, demonstrable time commitment. Heck, I’ve run into a traditional artist who ended up making nickles per hour for a major commission because she hadn’t correctly tallied up the cost of the art supplies expended in producing it!

The only way to arrive at appropriate metrics is based on evidence; your off-the-cuff estimates will always, always be wrong. Literally time yourself as you work on pieces of various types, and write down how long it took you. And never assume that it will be quicker next time; that’s called the planning fallacy, and it will eat you alive if you let it.

2. Having a lifecycle management plan for the tools you need to work.

Tablets don’t last forever. Neither do computers. Even software can become so outdated and incompatible as to lose utility over time. Basically, your tools have a finite lifespan, and you need to have a plan for replacing them as needed.

I understand that many independent artists don’t have the means to save up for new and replacement tools, and rely on second-hand hardware, gifts from friends and family, or donation drives on their blogs to fill the gap. That’s fine - artists relying on patronage has a long and distinguished history. The important thing is that these avenues be part of a plan, not a desperate scramble after some 100% foreseeable circumstance has rendered you unable to work.

Data on average time-to-failure for your hardware is readily accessible online; if, for example, that particular brand of tablet tends to last about three years, then you need to start organising your donation drive or dropping hints for your birthday at two years and six months, even if your equipment seems perfectly fine. The same goes for software; the vendor’s support window (i.e., the time after which they’ll stop publishing bugfixes and security updates) for your version of the software is a known factor.

3.  Having a formal requirements-gathering and signoff procedure.

I know that sounds like a lot of boring paperwork, and to be honest it kind of is, but it’s also critical for anything you’re not drawing for yourself. Language is an imprecise medium; based on a few minutes of casual conversation, you can easily end up in situations where you and your commissioner have totally different understandings of what the job entails, yet you’re both convinced you’ve understood the other perfectly.

You should have a detailed written description of what’s involved, and your client’s explicit, documented confirmation that they’ve read, understood and agreed to it, before you draw a single stroke. This includes timelines and deliverables as well as content; I’ve run into numerous cases of clients who’ve alleged non-delivery of services based on their understanding that they’d be receiving a traditional, ink-and-paper piece where the artist understood the commission to involve only digital work, and more than one case where a client started hollering about breach of contract less than 24 hours after signing off because they honestly thought it would be done already.

You have to nip that in the bud; this level of documentation is a bare minimum for anyone who takes money to do art, not a nice-to-have.

latimes.com
'When you’re black you have to fight': Tinashe, Kehlani and other female R&B artists struggle for attention
Only three black women have topped the charts in the past 10 years. Here's why.
By Gerrick D. Kennedy

Three years ago, all the signs pointed one way: Tinashe was on her way to pop stardom.

In 2012, when she was just 19, she produced two critically acclaimed mixtapes that landed her a deal at RCA. A year later her debut single, “2 On,” made it to No. 24 on Billboard’s Hot 100. Her 2014 debut album, “Aquarius,” was met with critical acclaim and she was nominated for a BET Award.

Since then, the singer-songwriter has toured with Nicki Minaj and Katy Perry, collaborated with Britney Spears, earned praise from idol Janet Jackson and issued two buzzy projects, including last year’s digital-only work “Nightride.”

Yet Tinashe’s career has hit an impasse.

Nearly two years after it was announced to much hype, RCA has yet to release her long-gestating sophomore album, “Joyride.” As a string of genre-hopping singles and collaborations with artists like Spears, Chris Brown and Young Thug failed to produce a major hit, “Joyride” and her young career have stalled.

Attempting a restart, she has learned many things: that pop hits speak louder than reviews, only crossover stars make real money and being a black female performer comes with inherent challenges.

“Critical acclaim hasn’t been enough in my experience,” said the 24-year-old, who was born Tinashe Kachingwe. “The label appreciates it, but the music business, in my perspective, is still so much based on revenue and how much they are making in sales. That’s where it gets really [crappy].”

“You just want to make art for the sake of art,” she continued, “and not have people [care] about a number, first-week sales or things like that.”

Keep reading

How Sony deals with fandoms

I’ve been to an international in-house PR summit hosted by one of my clients this week and nearly fell off my chair when one of the guest speakers was a VERY important person from Sony Music Entertainment. Let’s call him John. I won’t disclose his function and real name because I don’t want to reveal where I was, but based on his title he definitely knows what he‘s saying and has a lot of industry experience.

His speech was mainly  about how to engage with a variety of different target audiences. Of bloody course one of the first slides he showed was a picture of 1D engaging with fans which was supposed to drive the point home that there are some audiences who are more passionate about a brand than others.He mentioned then that he’s worked with 1D on their albums which drove me into a bit of a freeze.

Because I’m embarrassing, I recorded parts of his speech on my phone and wrote the most important things down to share some interesting insights he gave about how Sony manages their artists’ target audiences, crafts their artists’ social media actions and deals with the fact that at the end of the day they always need to get people to buy music.

 

HOW DOES SONY UNDERSTAND AND MONITOR AUDIENCES (like fandoms for instance)?

According to John, they have their very own data-driven digital tool that helps them identify and manage different target groups for an artist (it’s not perfected yet but has been rolled out a lot of countries, I think he said 50?) and see where there might be connections to other artists, who the influencers are, what the specific target groups are or will be interested in and to identify collaboration opportunities.

Target groups are being split into four categories: Fanatics, enthusiasts, casuals, indifferents. These segments are being broken down into even smaller groups defined by age, genre preference, gender and country. They found that the older you get, the less likely you’ll be a fanatic or enthusiast.

How does Sony find this stuff out? Well, they survey polled music audiences of every age in a way that covers either nationally representatives or represent one of the major top tier cities. People shared their music preferences, consumption habits, lifestyle, media habits etc. Sony gathered all that information, analysed the insights and created their own audience understanding tool.

According to John, that way everyone at Sony has access to an interactive map of the world of Sony that looks into segmentations and audiences for every artist while being searchable in a number of different ways. The tool is pulling from real data, but they are also adding to that „with things like analytics of platforms like Spotify where we are able to gather lots of informations about user behaviours and reference that against things that we do“.

 

HOW SONY STRATEGICALLY SHAPES PR STORIES

John gave the example of Snoop Doggy Dog who had launched a new album (song? Idk) around that time: „There was a week-long debate in parliament around the legalization of Marihuana, so we just jumped on this conversation and did lots of social marketing around Snoop with his rolling papers and his spliffs… so maybe that’s bad taste, I’ll allow you to judge that for yourselves. The point is though that you are also marketing into a wider cultural context. [You need] an understanding how that works and where you can have a conversation that is seamless and not fake, genuineness is quite important.

“The way you can get people to connect is: You’ve got a lot of stuff that you want to say. Start under the assumption that people actually don’t give a shit about 95 percent of it. And then see which are the bits that might overlap. This is where the understanding of the audience really comes into its own. It forces us to think before we jump to execution. The quest for relevance is vitally important.”

Why are people to connect with a brand/band though? John thinks this is one of the most underused questions when planning an approach. Why is it that they do specific things? He gave an example: „We would normally take a record to radio because we always believe that radio is the thing that breaks the record. But if my core audience, my phase one audience – the people that are gonna give that band its first lift – are on Spotify, what am I doing on radio??“


ENGAGEMENT AROUND ARTIST IS KEY

„The thing is that you don’t start with a conversation around a product. The consumption of the product is the end point of a journey where you built an engagement and a fan. So again, for us that means that when we sit down and do our plan around our next Robbie Williams album, we start with „How are we gonna maximize the engagement around Robbie Williams“? because that will then sell us albums. Not „Okay, we’ll be releasing in a week in November, eight weeks out we need to be here, here and here“. So we’re not doing product launches anymore unless [it is suitable for the target demographic]. We have to built a tension and an engagement around an artist.“

 

ABOUT THEIR ARTISTS‘ SOCIAL MEDIA CHANNELS

„We run most of our artists social media channels or at least their official  pages, so we are involved in all of those conversations.“


Shocking, I know.

Based on the situation we face in this fandom,with this band, feel free to draw your own conclusions about what this information means.

HERE ARE MY KEY TAKEAWAYS:

1.       It’s not news at all, but the existence of their own audience understandig tool confirms it: the 1D fandom is being monitored, segmented and analyzed. Sony’s strategies are tightly tied to that fact. Collaborations or artist interactions such as Louis/James Arthur or One Direction/ Little Mix are most likely the result of a data-driven analysis of whose fan groups are similar and whose are likely to be open towards that particular other artist too.

2.       Again no news, but the example of Snoop Doggy Dog shows that there are strategies behind even the most random photos. Often placements of specific pictures or stories serve a wider purpose. Hello pap walks, hello b**ygate, hello Louis Twitter, hello Liam visibly being linked to L.A.‘s cool singer/songwriter crowd before his first album drop.  

3.       The decision to not promote Louis‘ song could very well have been a logical outcome of the team asking themselves the question „Why?“: Why should we promote his song with huge effort when we KNOW his own fans are going to do it passionately, especially if they think  we don’t give a shit? Why not playing that game in order to make them promo it the hardest way they can?“ Why indeed??

4.       One Direction is a huge deal for Sony. John was talking about a lot of bands during his speech but whenever he was talking about major acts, he always listed One Direction amongst them (along with gems like Beyonce, David Bowie, Adele). He name-dropped them at least 5 -6 times in a 60 minute speech. He really didn’t have to because the audience was in no way whatsoever a target audience. So yes, they clearly have been and are a very huge deal for them.

5.       The part about social media? Well :))))))

Why You Guys Need to Stop Boycotting The 100

Time for a rant:
First off let me say I’m a clexa shipper, so I went through the same thing you guys did when Lexa died. But what I’m about to rant about is more serious than any fictional ship.
Okay, for all of you people who’re not watching The 100 anymore because you’re upset, that’s fine! It’s completely okay to stop watching a show you no longer like. But to you shits who’re actively trying to get The 100 cancelled and boycotting it, stop. Seriously, you guys may think that you’re doing the right thing and trying to stop queer bating but you’re destroying tons of innocent people’s livelihood. You’re trying to cancel a show that’s queer bated, which it bad, but that was a decision that was made by a few. You’re taking away the jobs of tons of people for instance, Eliza Taylor, Lindsey Morgan, Bob Morley, Marie Avgeropoulos, Devon Bostick, Henry Ian Custick, Richard Harmon, Paige Turco, Chris Larkin, Isaiah Washington, Zach McGowan, cinematographer, floor manager, graphics coordinator, stage manager, makeup artists, production manager, technical directors, stunt coordinators, video control operator, composer, colorist, editors, foley artist, costume designer, location manager, production and set designer, etc. Should I go on? And I know what you guys are saying, that they’ll be better off working on something that’s not the show, but not if the show gets cancelled! They’re way less likely to get hired (maybe even ever again) if the show gets cancelled, it looks bad for them. Name one successful actor from a failed tv show. Hmmm, don’t really know anyone do you? And then think about some minor workers on the set who might not even get a job ever again if The 100 gets cancelled. All because you guys had to have a fit and demand the show gets cancelled, stop being a baby and realize that people have jobs and aren’t as privileged to have everything handed to them, they work, and you’re taking away the work from them. It’s as simple as that. Yes, I get you’re upset about Lexa but please look at the bigger picture. So next time I hear someone trying to boycott The 100, you better be ready for me setting a fire in your ass.

a message about tickets

I just thought I would pass this along.  A close friend of mine phoned ticketmaster (well because she’s the kind of personality to demand answers) and relayed what she was told after speaking with several people and supervisors.  

For one, their main advice was to continue to check back on Ticketmaster for tickets for the following reasons…

According to what she was told the 7 day delay IS taken seriously and anyone who has violated the ticket limit (and other stated terms of sale) will have orders cancelled - so there are some tickets that will be re-released.  

When she asked about tickets being listed on resale sites, she was told that the decision to cancel/void orders on those tickets is essentially up to the artist/management/etc.  If they say the word then they comb through those orders and cancel/void them within those 7 days as well.  (Which I can see happening considering the process they put in place to even try for tickets in the first place)

They also told her that ANY tickets listed on resale sites before or during the 7 days are automatically not valid since none of those sales are “final” or officially released to the purchaser (don’t worry about your tickets being void unless you’ve purchased more than the limit or done something listed above!) so definitely don’t purchase any of those tickets right now.  

I know it’s not a lot of information but thought I’d throw it out there.  There’s still (a sliver) of hope for tickets out there.  

Refugees are by definition the most vulnerable people among us. Families don’t choose to sacrifice everything they have and leave their homes unless their homes become like the mouth of a shark. Scapegoating people who are fleeing for their lives is an inhumanity that no person with a heart should be able to defend.
—  Commentary by Bilal Askaryar, who helps manage the Turquoise Mountain: Artists Transforming Afghanistan exhibit at the Smithsonian’s Freer and Sackler Galleries. He holds a master’s degree from the American University School of International Service. He arrived in the United States as a refugee fleeing the war in Afghanistan when he was 5 years old.
fox emoji review

apple:  a good boy!  i like the gradient on his muzzle and the black tips on his ears.  8/10

google:  the orange outline is a nice touch, i think.  i’m a fan of the eyes, this fox looks clever and ready for anything.  10/10


microsoft:  bad.  looks like an orange wolf.  the thick outline is not good and the curve of the muzzle looks strange when compared to the points of the rest of the emoji.  1/10 because he is still a fox and i still love him

samsung:  soft and dainty!  this is a fox that knows her talents.  she does kind of look like a tanuki because of the round snout, but she’s still great!  9/10

emojipedia:  ehhh… i’m not a fan of the brown, it makes this fox look more like a mouse.  i do like the fur though, it has lots of texture.  3/10

facebook:  a soft and chubby boy!!! i want to give him twenty cuddles a day and feed him and love him.  1000000/10

twitter:  bringing back microsoft’s awkward half-wolf look, but he almost makes it work?  the lack of heavy outline makes it less jarring, i think.  3/10


emojione:  a cute baby!  this little fox is clever and daring, if a bit bland.  6/10


emojidex:  -1/10 because it looks exactly like that taxidermy of the fox sitting on the chair, and i didn’t think that was possible, but somehow the artist managed to turn that taxidermy fox into a horrifying emoji.

Red Queen Characters in a Bar

Mare: the grumpy waitress

Kilorn: the friendly waiter

Cal: the sexy hostess (the person talking people walking by into coming in)

Farley: the commited and demanding manager

Shade: the artistic bartender whose efforts no one notices

Cameron: the cook, happy to avoid contacts with clients

Ella: the show-act and DJ

Bonus:

Evangeline and Elane: the rich clients staying for hours, having a good time and ordering the most expensive stuff on the menu

Maven: the lonesome drinker, getting thrown out for flirting too hard with the grumpy waitress

anonymous asked:

Um???? Louis' voice is so???? Damn like I swear his voice has matured and just gotten better and better and like at first I wasn't even aware it was him until I heard that classic emotional inflection and I had to replay his part like 50 times. That little broken intake of breath at the end??? Iconic.

I KNOW PLS louis literally just sings five words and fucking exhales and yet he somehow puts 348938420 times more emotion into it than other artists manage when they’re really trying and it makes you feel things deep in your gut. ICONIC INCREDIBLE AMAZING ANGELIC PERFECT BEAUTIFUL - those are the words that come to mind from a single line sung by louis tomlinson. our little legend.

DRAMA! MORE DRAMA, I say! Lol, because there isn’t enough drama on those fics, right?

Breaking up and bumping to each other months later


Zen

  • You felt like the only way to know things about him was through the tabloids
  • He was so caught up in work you were living basically a manager-client relationship rather than soon to be engaged.
  • So you quit your role as his manager, and as his girlfriend.
  • Zen wanted to make you think this through and convince you to give him a second chance, but… the new manager that the actors’ agency assigned him booked him for a several gigs out of the country.
  •  So yeah… he just got the whole point of it and realized you might be right, unfortunately.
  • But he kept hearing about you, yeah, you were blooming as a manager for several artists in the country and he was so proud.
  • So as a good manager, you were attending at the wedding of this TV star you were working for.
  • You stayed for the party, but your plan was to stay just a little and then get out. Seeing the happy couple made you think that it could be you and Zen…
  • “Would you give me the honor of this dance?” you heard a familiar voice whispering in your ear and shivered. After all those months, your body reacted to the very same way when he was around.
  • “Hyun….? Zen… what are you doing here?” “I got invited too, I worked with her at a musical a few years ago.” “I see…how are you?” “Feeling a little pathetic for attending a wedding by myself, to be honest.” “Tell me about it.”
  • “I could, or I could dance with you and then we won’t be two alone people at a wedding.” “Then what would we be?”
  • “A couple trying to start over. So… shall we?” you looked at his hand, then at the beautiful smile you’ve been missing so much… and stood up. “We shall.”

Yoosung

  • His insecurities turned him into a jealous grumpy dick
  • You couldn’t stand all his tantrums everytime you were friendly with Zen or even with his best friend Seven.
  • So you left, saying you were doing this because you loved him and you couldn’t help but think it was your fault he was turning into something so destructive.
  • He cried, begged for you to stay and give him a second chance, he would even apologize to Zen and Seven, just like he said he would do and never did all the times you fought.
  • He was becoming destructive, wasn’t he? Yeah, he would never forgive himself if he ever hurt you. And he wouldn’t if you stay away.
  • The first two months were hell, and it was so hard not to call you or even go to the same places you usually go just so he would pretend to bump into you, because that would be exactly one of the reasons why you left him.
  • But life goes on. He started dedicating more to college and a few weeks later, even going out with his colleagues.
  • That night, he went out with Seven and Zen to a karaoke bar, he wasn’t going to sing and felt it was kinda lame to go there, but Zen and Seven coaxed him into going.
  • And he wanted to kill them when he spotted you walking into the bar with some girlfriends. But… it was so good to see you.
  • “That’s your chance, dude! Show her how much you’ve changed!” Zen encouraged him. “Yeah, dude! It’s showtime!” Seven beamed and started a chant “Go, Yoosung, go!” quickly, all the bar was singing “Go, Yoosung, go!” the whole bar, including you.
  • So he went to the stage. “I… uhm… dedicate this song to a very special lady I… love very much. I also dedicate to my good friends who helped me changing to be a better man for her.”
  • Then it was his time to start a chant of “Go, MC, go!” trying to convince you to sing a duet with him. And so you went. You also went to his place that night.

Jaehee

  • Honestly, sometimes you would even doubt you were on a relationship
  • You could see you were business partners and roommates, but lovers? It didn’t look like.
  • You realized that after telling her you should split the relationship and the partnership up, and the only thing she asked you was “What about the café?”
  • It would be fine without you, she would be fine without you.
  • You were half right, the café was fine after a few months, she wasn’t.
  • But the fear of being rejected kept her refraining from trying to contact you. She overcame so much before, she can overcome a break up… right?
  • You were at Starbucks with a friend, the place brought you some nostalgia when you remembered you would come here with her and make a very weird name up for them to write and call you.
  • You smiled, it was the first smile you let out that it didn’t feel fake for months.
  • So you decided to play this little game once more.
  •  “Miss Piggy!” the barista calls, and you mindlessly reach for your cup, only to feel another hand holding it.
  • You look to find her staring at you. “J-Jaehee, hi!” “You must be mistaking me from someone else, I’m Miss Piggy, see?” you both chuckle, and just by that simple phrase you notice a glimpse of the playful sweet Jaehee you fell in love with.
  • “Ah yes… I’m sorry, Miss Piggy.” She laughs, ahh, you missed that laugh… “Can I make it up to you with a Muppets movie marathon at my place?”

Jumin

  • You tried to be patient, but he could be… pushy.
  • He wanted you to move in with him, you weren’t exactly comfortable with the idea yet, so he would get passive aggressive and make you feel bad, even when you knew you were right for not rushing things.
  • You loved him, so it hurt to give him an ultimatum, and it hurt even more when he ignored it, saying he wasn’t going to stop taking this relationship seriously.
  • So you left, because you clearly had different points of view on what “taking seriously” means.
  • He pretended he was fine, and he was pretty convincing, Years of pretending everything is fine made him an expert.
  • But he wasn’t, and Elizabeth was dealing with a very clingy owner for the last few months.
  • Being a cat mom, he knew cats demand their own space, but he was so afraid of losing her like he lost you…
  • Being a cat, she didn’t know any of this, so running away was her first instinct. He was desperate when noticed she was gone, this was too much, he lost the loves of his life and he was the one to blame!
  • Jumin was freaking out when he got a call from you. “Jumin… why is Elizabeth standin at my door?”
  • Ah yes… your apartment, the one you didn’t want to move out from not even after he insisted a lot  and made a whole scene, questioning you if you weren’t taking the engagement seriously. God… he was acting so pushy, right? “It seems like she remembered the way. She likes in here.” “Well, yeah, it’s a nice place.”
  •  “Of course it is, you live in here, I would run to where you are at anytime like she did.” Was this… an apology on Jumin Han style? “Well, yeah, so… why don’t you come in?”

Saeyoung

  • Guess what? He started pushing you away again.
  • His brother was having episodes, he was feeling guilty and taking it out on you, just like he promised he wouldn’t do ever again.
  • And you wanted to stay and help, but what do you do when someone doesn’t want your help? Worse, when someone calls your attempts of helping “useless”?
  • Since it was useless, he wouldn’t miss you.
  • And he pretended he wasn’t, but even his brother noticed how the atmosphere in the bunker was way less lighter without you around.
  • Saeran was missing the brother he got used to see when he was with you, and Saeyoung was desperately missing you.
  • But how many times will you guys do this? No, at one point you’ll get tired of taking him back, so… he’ll save the trouble and not look for you, because he knows you will forgive him. And he doesn’t deserve your forgiveness, he doesn’t deserve you.
  • Time has passed, Saeran got a little better and could stay alone in the house while Saeyoung would take his babies on a drive. He was basically obsessed over the babies ever since… you know.
  • He was so distracted, thinking about… you know, when he felt a crash, he hit on somebody’s car. “Shit! I’m sorry, I…” “Saeyoung?” you asked when he got out of the car. Oh… he hit your car.
  • “I called the tow truck, they will take some time to come.” He explained after talking on the phone. “Ahh, great! Like this day couldn’t be any more perfect!” you groaned in sarcasm.
  • “Why? What happened?” he asks, you scoff “Like if you cared.” He grabs your hand and looks at you “I care so much about you you wouldn’t even imagine.” So you guys start talking, you vent, then he vents and opens up, like you always wanted him to.
  • “So is your brother better now? Are you sure it’s fine to leave him alone?” “I texted him I was going to get late and that I met you, he replied: ‘Go for it or I’ll punch you’ so… yep, he’s fine.” Well, you’ll go for it you definitely don’t want him to get punched…
Everyone has a right to their own emotions and opinions about this new group TS is making.

Emotions aren’t good or bad, they just are. But how we act on them is what will sway to “good” or “bad.”

Direct your frustration at TS’s main page. Please do not go onto the artists’ SNS pages to voice your thoughts. Please do not go to the artist managers’ pages. Please, please, please focus on getting anything you feel or want to say through to the main TS account and appropriate administrative staff (should anyone decide to send letters or something idk).

This isn’t fair to Secret, Untouchable, B.A.P, Sonamoo, or this New Generation group. This is about the whole company dropping every ball for all of their artists.

Stay strong. Stay happy. Blue is coming soon and we all should try to remain ready to support B.A.P all we can. B.A.P will not be pushed aside or forgotten so easily. We’ll all make sure of that.

We may be called Baby but we are all also a fandom of Warriors.

With love,

The Admins of thatssobap

are you ever just floored by how hard steve’s team works to promote their client? like they actually work with him. this is an actual healthy business relationship between artist/management and it’s so nice to see and it’s weird to see because this is what the boys have missed out on like the entire time like dang

allthefujoshiunite  asked:

Hello, I'm the only other nerd that ships it, haha! (。; ω ;)。Soo, I have this thing going on for TuskiBoku, for quite a while but there is not a single fanartist that ships these two other than me in Tumblr, managed to find one artist in Twitter... Maybe I'd be able to draw you into the pit with me? Please? orz

……Okay, you’ve convinced me

*pounds fist on the table* We need more BokuTsuki!!!!!!!!!!!!!

Bonus