mac viva glam: up close with ariana grande. ”the inspiration for my viva glam shades was the good girl vibe and the bad girl vibe. everybody has a little bit of both in them so i wanted to express that with these colors. 100% of the proceeds are going to the mac aids fund. like every single penny goes to people affected with hiv and aids that need medicine, food and no other brand does that so that makes it 10,000 times more exciting to me.” — ariana grande being interviewed for mac viva glam (x).