In 1929 when this picture was taken, the London General Omnibus Company (L.G.O.C.) was the largest bus company in London. This conductor, an L.G.O.C. employee, has ‘General’ embroidered on his collar. He is issuing a ticket for the seated passenger, who is wearing a smart coat and a bowler hat. The ticket machine the conductor is using is the experimental Aspinall model that was never adopted. The bus is a number 16, which ran out of Cricklewood garage.