Coming off a transformative year in which it launched the global blockbuster Hunger Games franchise, acquired Summit Entertainment and continued to build and diversify its television business, Lionsgate, a leading global entertainment company, today unveiled its new corporate logo as the Company took center stage at the CinemaCon theatrical convention as one of the world’s most dynamic entertainment brands.
The logo kicked off Lionsgate’s introduction of its upcoming feature film slate to the theatrical exhibition community during its star-studded CinemaCon presentation inside The Colosseum at Caesar’s Palace in Las Vegas.
Here’s what Lionsgate CEO Jon Feltheimer had to say about how the logo reflects the studio’s growth.
“2012 was a transformative year that reflected 13 years of patient and disciplined growth, and our new logo reflects the limitless opportunities we see in our future. The breadth and excitement of the film slate that we previewed today reflects our continued momentum and is just one example of our emergence as a global content leader.”
Designed by Devastudios, under the direction of Lionsgate Chief Marketing Officer Tim Palen, the new logo is being launched during a watershed period in the Company’s growth. Led by its blockbuster Hunger Games and Twilight Saga young adult franchises, Lionsgate grossed $1.24 billion at the domestic box office in 2012, becoming the first nontraditional major studio to break the billion-dollar mark at the domestic box office in a single calendar year, and generated more than $2.5 billion at the box office worldwide.
Here’s what Lionsgate’s Tim Palen had to say about the logo.
“Lionsgate has always distinguished itself in the marketplace with bold, original and provocative films and TV shows, and our Company’s character is defined by our innovation, ingenuity and willingness to think outside the box. We wanted a logo that captured all those traits while still paying tribute to our entrepreneurial and independent roots.”