Your neighbors think we’re lovers;
the way we stumble helter skelter on the sidewalk, dizzy with laughter
loud happy
drunk on thick summer air.
The way our hands find a way to each other before we’re even aware of it.

I’m sure your mother thinks we’ve kissed, if not done other things.
She smirks and leaves the living room once my head finds its place on your shoulder,
a niche molded just for me, it would seem.
Our hands entwine over the muted commercial break.

Our friends think we’re playing dumb,
that we’re hiding,
The way we stay careful in our distance,
glances instead of stares.
Brushing hands only when no one can see.

Everyone seems to have their own opinion on the matter,
and their voices fall on deaf ears because we’re desperately convincing ourselves that the absence of labels mean absence of expectation.
Even though I get anxious when you don’t reach for my hand, and my heart aches terribly when you’re gone;
Even though you make sure to talk to me every day, and you only seem to care about my opinion.
The ‘I love you’s spread into the stars at night.

And 'friends’ has a pretty ring to it,
but it never matches the direct translation from heart speak for how much I wish you’d kiss me.

Your neighbors think we’re lovers;

And I wish they were right.

—  suburban rumours and sweaty palms, (7/2/15)
Carbonated Label Lust Refreshment

In a world that seems to be dominated by the Big Two, Coca-Cola and Pepsi might have to make some room on the shelf for some of these underdogs of the soft drink industry. Whether you call it Soda, Pop, Fizzy-Drink, or Tonic, one thing that we can all agree on… they’re damn tasty!

There’s something to be said about enjoying a frosty carbonated drink in a genuine glass bottle. From the solid feel of the shaped glass to the ritualistic popping of the metal cap, it either swells you with memories of nostalgia or translates into a sense of high-end quality. And you know everyone swears that it tastes better from a glass bottle.

Maybe container material does play a role in perceived taste, but how much of it relates to the brand promise that a classic bottle represents? In that case, how does the brand promise in the overall packaging affect your decision to buy? In our limited observational research of the craft soda industry, three schools of brand-type emerged.

  1. Turn-of-the-Century Heritage Brands.
  2. 50′s Baby-Boomer Nostalgia Brands.
  3. High-Design Contemporary Brands.

If you think these micro-brews don’t affect how the bigger drink companies position their products, have you noticed the throw-back labels on some of your favorite brands? How ’bout those all-natural Pepsi’s and 7Up’s with real cane sugar and real fruit juices? I think they’re trying to remind the public where they came from. Pretty much where these smaller soda bottlers are right now. Real ingredients and attention to quality.

What are some of your favorite hidden gems of the soda world? And what made you first decide to try them out? Flavor? Packaging? Branding? Tell us your answers at the bottom of this post.

Image from the Sincerely Jules Instagram

LABEL LUST | the Chanel Espadrilles

Casual, functional yet chic! I am crazy for these espadrilles by Chanel. I’ll admit, I was never really interested in espadrilles or any kind of canvas shoes apart from Converse but to be honest, I think the giant Chanel emblem drew me in!

What are you lusting over these days?


Watch on


Here is the wonderful Pat McGrath in action showcasing the Dolce & Gabbana Creamy Foundation. Pat is a huge makeup artist idol of mine - love her work and collaborations so will definitely be adding this to my kit when finances allow! Looks absolutely stunning! What foundations/brands do you love?