Pay attention, 2014 Mad Men: This little girl is holding a LEGO set. The LEGOs are not pink or “made for girls.” She isn’t even wearing pink. The copy is about “younger children” who “build for fun.” Not just “girls” who build. ALL KIDS.
In an age when little girls and boys are treated as though they are two entirely different species by toy marketers, this 1981 ad for LEGO — one of our favorite images ever — issues an important reminder.
Five storied female NASA pioneers will soon grace toy-store shelves, in Lego form.
The Danish company announced on Tuesday that it would produce the Women of NASA set, submitted by science writer Maia Weinstock.
“Women have played critical roles throughout the history of the U.S. space program,” Weinstock wrote in her project proposal. “Yet in many cases, their contributions are unknown or under-appreciated – especially as women have historically struggled to gain acceptance in the fields of science, technology, engineering, and mathematics.”
She said the set is meant to shed light on the rich history of women in STEM professions.