The cofounder explains why the brand is still coming up roses 20 years later.

While most of us like to put a bouquet of roses in a glass vase, Lena Korres—the cofounder of her eponymous brand—prefers to see the flower through a microscope. She’s analyzed the mighty skin-improving benefits behind the bloom for two decades, and is continuing to expand on its famous Wild Rose collection that originally lured us in. To celebrate the brand’s 20th anniversary, the line has expanded with a new Wild Rose Vitamin C Active Brightening Oil. The Sephora Glossy talked with Korres about the sweet, sweet benefits of roses and how the brand got its start. JESSICA VELEZ

How did you get your start in skincare?

“After completing my studies in business and chemical engineering, I moved on to work at Korres, which was born out of Athens’s first-ever homeopathic pharmacy. I was actually its first employee and was drawn by George Korres’s early vision. As the pharmacist—and owner of the Korres pharmacy—he mixed natural ingredients to create herbal preparations, remedies, and eventually cosmetic products. The passion and respect for natural ingredients as well as the deep knowledge of their properties was inspiring and fascinating. I wanted to be part of it literally from day one.”

We know that wild rose was the first Korres ingredient. What are some of its benefits?

“Wild rose, a Korres trademark ingredient and a synonym of the Greek skincare brand’s history, is the main active of the first-ever Korres cosmetic product. Wild rose fruit is noted for its high vitamin C level that demonstrates significant repairing action on pigmentation disorders and fine lines. Furthermore, wild rose oil, rich in linoleic and linolenic acid, offers significant moisturizing, healing, and softening properties. At the same time, it forms a protective film on the skin that helps with cell regeneration.

Can you tell us what you love about your Wild Rose Vitamin C Active Brightening Oil?

“The story behind it. This year, Korres is celebrating its 20th anniversary with the launch of the Wild Rose Vitamin C Active Brightening Oil, infused with real rose petals. We have reinvented our first apothecary beauty product, the wild rose oil, to honor the original precious extract. Its formula is boosted with super C to increase skin’s absorption of vitamin C by up to 1,000 percent. The result is an even skintone and smooth, younger-looking skin.”

How does it stand out or complement the other products in your Wild Rose collection?

“The Wild Rose Vitamin C Active Brightening Oil is the latest addition to the Wild Rose line, with the highest concentration of vitamin C. Its unique brightening system is boosted with the wild rose oil, which is particularly high in vitamin C content—nine times higher than that of an orange juice—to deliver significant repairing action on fine lines and pigmentation disorders while improving the overall texture of the epidermis.”



antigonick  asked:

Okay, okay. So, as a mutual of yours and hopefully your future perfum-shopping-buddy, here's my narcisstic request : based on your perception of my persona, which perfume (perfumes) would you recommend/buy for me? (along with descriptions because well, half of the pleasure in this is your scent-prose, frankly)

For you, a cooler, sharper fragrance, something reminiscent of white woods and freshly cut herbs but also lemons, oranges, and general citrusy scents. Atrium Vestae is full of sharp words, sudden and inexplicable changes in prose, hints of carelessly scattered magic. At the same time, it’s nostalgic, it’s yearning for another time. It’s a little like a Roman garden in springtime, with the sweetness of freshly cut rosemary. But a Roman garden also has the fresh beauty of lemon trees weighed down with fruit, the gentleness of pine and balsam in the air…

- Bellflower / Tangerine / Pink Pepper by Korres. The perfume is fresh but also confident, as suggested by the dash of pink pepper; the light floral heart is complemented by the elegant citrus of the tangerine and the vetiver.

- Oyédo by Diptyque, a fragrance I believe is the citrus lover’s paradise. However, it’s also an unusual citrus fragrance in that it combines the sharp, sour smell of citrus with the tangy, dark smell of tamarind. It’s also tempered with herbs such as thyme and mint, which save the citrus smell from being overwhelming. 

willowweeping  asked:

I'm enamored with the idea of perfume and with your concept and aesthetic here... Tragically, however, perfumes have always made me unbearably sick. I have tried so many over the years. I was curious if there was anything of the more gentle and natural variety that you could speak on behalf of? I've not yet found any that I like that fit said description

I am so sorry to hear that, how awful! I’m afraid the only natural perfumes that I’ve tried are the ones that I’ve made myself (solid perfumes). They’re extremely gentle and kind to the skin, and I’m going to be uploading a tutorial for a solid perfume recipe in a couple of days.

Is your problem related to headaches/sickness caused by perfume or allergies?

But, I know that Aftelier perfumes are all-natural. I’ve read Essence and Alchemy by Mandy Aftel and I loved the book, so I really hope that the perfumes are equally good!

A few more natural perfume stores are: Grasse Au Parfum, LUSH, MCMC and I know Korres perfumes are made without several harmful ingredients. 

This article lists more. 

If you would like me to make a moodboard for any of the natural perfumes, please don’t hesitate to let me know. I’d love to learn more about them (and I’m sure several non-allergic people would also be happy to try out something healthier!).