Birchbox Co-founder Katia Beauchamp gravitates towards clothing she feels her most comfortable and authentic self in. Here she takes a laid back approach to weekend style in her Gap cable knit sweater, plaid shirt, jeans, and fair isle socks. #Styldby
Early this morning, we flipped the switch on our website (and this blog) and unveiled an updated style and logo that represent the next chapter for the Birchbox brand. Today is also the debut of Birchbox FR and Birchbox ES, and we’re thrilled to celebrate our new look with our four international teams.
As much as we l-o-v-e our visual overhaul, we’re even more excited about what it represents: our commitment to evolving Birchbox to bring you the best discovery experience possible. Here are just some of the recent tweaks we’ve made:
Birchbox has grown up a lot since our early days. Our new style better represents our brand’s personality: fun, sophisticated, and authentic. We can’t wait to hear what you think! Read our Creative Director’s take.
Improved Site Features
We’ve tinkered with our product search to help you find what you want faster and easier. Our new favorites feature allows you keep all your discoveries in one place. Learn about Favorites.
More Ways to Discover and Shop
We continue to expand our Bonus Shop, with offers that allow you to add amazing products or samples to your full-size orders. Check out the Bonus Shop.
And we’re not stopping there! While we will take a moment to toast our new look today, our phenomenal team is already hard at work on the next round of improvements to make the Birchbox shopping experience even better.
Recently, Birchbox’s co-founders Hayley Barna and Katia Beauchamp popped over to the office to talk how the two became friends in business school and the business’s growth since their early days in 2010.
SRSLY’s Serious Obsession with Birchbox Co-Founder Katia’s Hair
Birchbox Co-Founder Katia’s hair has been a major source of envy around our office for quite some time now. No matter the day, rain or shine, her locks are always perfectly tousled, her waves are epic, and her updos are to die for. Le sigh. We have a pretty obvious hair crush.
Watch the video above to find out all the deets on her hair routine!
Birchbox Co-Founder Katia has some of the most envy-inducing, effortless beachy waves we’ve ever seen. After learning her secret, we can’t believe how easy it is to create her signature look! Watch her video tutorial above to learn how to turn your own hair into natural waves.
Find all the tools to achieve Katia’s effortless waves yourself on Birchbox.com
Birchbox staffers have been known to play the beauty field. With so many fun samples floating around, can you blame us for having a hard time committing? Then again, when we find something we love, we stick to it. In this new feature, we’ll be asking Birchbox staffers to share the products they just can’t quit. First up, co-founder and braid guru, Katia.
Katia, Birchbox Co-founder
Beauty profile: Combination skin, thick and dry hair, adventurous/trendy.
Products I can’t quit:
Benefit They’re Real: Seriously obsessed. It is a magical mascara. Gives you drama without creating clumps, and doesn’t move all day. I love that it’s dark black, but still looks pretty and natural.
Shu Uemura Cleansing Oil Shampoo: This smells amazing and deeply cleans without drying out my hair. I think I am producing less oil in my hair since starting to use it months ago.
Boscia Luminizing Black Mask: This peel-off treatment is so gratifying! Black is genius because you can see everything that happens (or comes off). It clears pores without the unwelcome drama of home extractions.
Anastasia Brow Wiz: I won’t leave home without this. It makes a huge difference and you can easily control how much of an impact (or lack of impact) you want to make.
Bonus! Latest discoveries:
Talika Lipcoils Expert: Two weeks in, I see a small difference, and there are no bad side effects! All other lash serums make my eyes burn.
Have you gotten your November Birchbox yet? Watch our Sneak Peek video to learn about some of the products in this month’s box and find out why our co-founders Katia and Hayley love these picks. Then, sign up on Birchbox.comtoday to guarantee your own November box.
P.S. Want to win the products featured in this video? Tell us in the video’s YouTube comments how you’re getting into the spirit of giving back and we’ll select a winner at random. Good luck!
Building a Table with Birchbox Co-Founder Katia in San Francisco
Katia’s husband, Greg, chooses wood for their new table.
Back in January, I made a dining room table. (Technically my handsome and wonderful husband, Greg, did most of the building, but I helped and have the splinters to prove it!) Greg has always wanted to make his own furniture, and this year for his 30th birthday, I was able to make that happen.
Late last fall, I met David Pierce, the founder and owner of OHIO, a San Francisco based furniture manufacturer that creates beautiful wood and steel pieces. As soon as I found out what David did, I proceeded to inundate him with questions about his career and his passion for building with reclaimed materials. He described his simple, clean aesthetic and I mentioned Greg’s dream to build furniture. David typically creates his designs or works on commissioned pieces alone, but since he’s a romantic man (which comes through in the vision and design of OHIO pieces), he kindly offered to help me make Greg’s dream a reality. Three months later, we flew to San Francisco to build our very own table.
What's on the Birchbox Editors' Desks: Co-founder Edition
One of the coolest things about working at Birchbox is that our founders, Katia and Hayley, sit right alongside us in the office. They’re always available when we have questions, want to touch base, or just want to say hi — no stuffy corner offices here! Today we’re featuring Katia’s desk. She has tons of lovely goodies for us to peek at!
Every month you see Katia, Hayley, and Mollie talk about the upcoming Birchbox and all the new products they’re excited to share with you in our monthly sneak peek. But do you know what products they keep on their vanities?
In honor of this month’s theme, we asked each of these execs to share their daily beauty diaries with us. But before we spill the beans, take a guess at which morning beauty routine belongs to each Birchbox leader:
8:00 a.m. I’m a beauty minimalist, so my morning skincare consists of moisturizer, eye cream, and body lotion. Then, I’ll use a little concealer, minimal eye makeup, and either a lip balm or a fun bold lip. I like to play around and improvise, especially with new samples I receive in my Birchbox.
We’ve been huge fans of Daily Candy for years and had a feeling we were secretly meant to be BFFs, so you can imagine how thrilled we were to team up with their Editors on two videos today! Click through to see our co-founder, Katia — who must have been a hairstylist in another life — shows us how to get a glamorous, retro updo in moments. Plus, Director of Content, Mollie, demonstrates her mad makeup artist skills with tips for taking your makeup from daytime to party-ready gorgeous!