Birchbox Co-founder Katia Beauchamp gravitates towards clothing she feels her most comfortable and authentic self in. Here she takes a laid back approach to weekend style in her Gap cable knit sweater, plaid shirt, jeans, and fair isle socks. #Styldby
Early this morning, we flipped the switch on our website (and this blog) and unveiled an updated style and logo that represent the next chapter for the Birchbox brand. Today is also the debut of Birchbox FR and Birchbox ES, and we’re thrilled to celebrate our new look with our four international teams.
As much as we l-o-v-e our visual overhaul, we’re even more excited about what it represents: our commitment to evolving Birchbox to bring you the best discovery experience possible. Here are just some of the recent tweaks we’ve made:
Birchbox has grown up a lot since our early days. Our new style better represents our brand’s personality: fun, sophisticated, and authentic. We can’t wait to hear what you think! Read our Creative Director’s take.
Improved Site Features
We’ve tinkered with our product search to help you find what you want faster and easier. Our new favorites feature allows you keep all your discoveries in one place. Learn about Favorites.
More Ways to Discover and Shop
We continue to expand our Bonus Shop, with offers that allow you to add amazing products or samples to your full-size orders. Check out the Bonus Shop.
And we’re not stopping there! While we will take a moment to toast our new look today, our phenomenal team is already hard at work on the next round of improvements to make the Birchbox shopping experience even better.
Have you gotten your November Birchbox yet? Watch our Sneak Peek video to learn about some of the products in this month’s box and find out why our co-founders Katia and Hayley love these picks. Then, sign up on Birchbox.comtoday to guarantee your own November box.
P.S. Want to win the products featured in this video? Tell us in the video’s YouTube comments how you’re getting into the spirit of giving back and we’ll select a winner at random. Good luck!
Building a Table with Birchbox Co-Founder Katia in San Francisco
Katia’s husband, Greg, chooses wood for their new table.
Back in January, I made a dining room table. (Technically my handsome and wonderful husband, Greg, did most of the building, but I helped and have the splinters to prove it!) Greg has always wanted to make his own furniture, and this year for his 30th birthday, I was able to make that happen.
Late last fall, I met David Pierce, the founder and owner of OHIO, a San Francisco based furniture manufacturer that creates beautiful wood and steel pieces. As soon as I found out what David did, I proceeded to inundate him with questions about his career and his passion for building with reclaimed materials. He described his simple, clean aesthetic and I mentioned Greg’s dream to build furniture. David typically creates his designs or works on commissioned pieces alone, but since he’s a romantic man (which comes through in the vision and design of OHIO pieces), he kindly offered to help me make Greg’s dream a reality. Three months later, we flew to San Francisco to build our very own table.