Young Japanese Men Rejecting Traditional Gender Rules
The New York Times published an article and video about the rising “genderless” movement among young Japanese men. It features an interview with the de facto spokesperson for the current genderless boom in Japan, Toman from XOX.
By night, they play gigs. By day, they sample ramen in cities across America.
They’re the three women of Shonen Knife, a legendary rock band from Japan. For over 35 years, the band has been serving up infectious punk songs with a delicious twist: Many of them are about food. Think song titles like “Wasabi,” “Hot Chocolate” and “Sushi Bar.” But don’t dismiss them as bubblegum pop: Over the years, some of their biggest fans have included giants of alt-rock music.
This spring, Shonen Knife embarked on its latest adventure – a ramen rock tour of the U.S.
Why ramen? Well, ramen is really like Japanese soul food, says Daisuke Utagawa, a ramen restaurateur in Washington, D.C., and unofficial ambassador of Japanese food culture. “It’s probably as important as your pizza here.”
I love the marketing for this brand… The orange “Let’s go, mango” drink is obvious enough, and the pink is a delicious strawberry pun. Ichi-go, ichi-e（一期一会 / literally, “One time, one meeting”) is a common saying the means that you should treasure every meeting as once in a lifetime. And the word for strawberry (苺) also happens to be read ichigo, and there’s your Japanese lesson for today.