Baldauf initially began the process of flagging all the references to color in the text — more than 2,600 of them — as a sort of mechanism to help her concentrate on reading David Foster Wallace’s infamous masterwork, a notoriously difficult literary achievement that has divided readers on one side or the other, or in many cases, lost somewhere in the middle. Stymied by her early attempts to tackle the book, Baldauf “realized that the part I cared the most about was the color references, and that was going to be my impetus — it was going to be the familiar, intriguing thing that was going to help me focus, to commit,” she told Hyperallergic.
Little, Brown and Company held a competition to redesign the cover of Infinite Jest to celebrate the 20th anniversary edition. There was no way The Made Shop wasn’t going to get in on that.
We called our design “THE YUSHITYU MIMETIC RESOLUTION CARTRIDGE”
If you haven’t read it yet, inside the story there is an actual film cartridge called ‘Infinite Jest’ that functions as a sort of “MacGuffin” around which all the stories unfold. It’s a piece of media so completely entertaining that it’s lethal — once you start watching it all you want to do is continue forever neglecting everything else.
Now 20 years later, the novel ‘Infinite Jest’ itself has ironically achieved an oddly similar sort of iconic cultural aura — as a novel, but also as a physical media object itself.
Our cover design makes physical the double-meaning of the title by literally tranforming the book itself into Wallace’s “Mimetic Resolution Cartridge” with the title hand-scrawled as if by the filmmaker James Incandenza himself. And then, of course, the media-tape winds itself into an infinite loop within the case — echoed as the infinity symbol on the back cover.
Ia fumar até se não quisesse. Até se começasse a ficar tonto e nauseado. Ele ia usar disciplina e persistência e força de vontade e ia transformar aquilo tudo numa coisa tão desagradável, tão degradada e pervertida e desagradável, que o comportamento dele dali em diante se modificaria, ele nunca mais ia querer fazer aquilo de novo porque a lembrança dos quatro dias insanos por vir estaria assim muito firme, terrivelmente gravada na memória dele. Ele ia se curar pelo excesso.
The novelist David Foster Wallace committed suicide in 2008 following a long bout with depression. He’d become a celebrity 12 years earlier with the publication of his novel, Infinite Jest, and his tour to publicize that book is the basis of the new film, The End of the Tour. It stars Jason Segel as Wallace and Jesse Eisenberg as a journalist who’s along for the ride. Film Critic David Edelstein has this review.