Ice Bucket Challenge

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what is this tragedy

1 year later, the Ice Bucket Challenge funds this breakthrough in ALS research.

Remember the Ice Bucket Challenge?

Of course you do. It was that viral video campaign that took off last summer where you’d log into Facebook and see a steady stream of your friends dumping water on themselves in the name of awareness and research for the ALS Association.

Some brushed the movement off as an example of “slacktivism,” but it actually helped raise more than $100 million. When you compare it to the $2.8 million raised by the organization during the same period a year earlier, it’s clear that the Ice Bucket challenge paid off.

ALS, also known as amyotrophic laterals sclerosis or Lou Gehrig’s Disease, affects an estimated 30,000 living peopleat any given time. It’s a disorder that affects nerve and muscle function. Just 20% of those with the disease will live more than five years following diagnosis. It’s brutal.

But there’s good news — due, in part, to the money raised by the Ice Bucket Challenge.