So how does it work anyway? It’s simple, really. You watch the video, and that’s it.
The way it works is that the more views the video gets, the more advertising dollars its creator —OneClickGiving, a charity created by students at Oxford University — makes from YouTube. OneClickGiving then donates the ad revenue to Refugee Council and Save the Children. You are helping them raise that money — all just by watching a cute little video. Make sense?