Contagious Positivity: Spreading #GirlLove with @iisuperwomanii
To join the positivity party, explore #GirlLove on Instagram.
International video personality Lilly Singh (@iisuperwomanii) has toured the globe performing for her 7.8 million fans, better known as Team Super. In her travels, she’s noticed one disturbing trend: woman-on-woman hate. “I’m not sure when it became ‘cool’ to tear other women down or unnecessarily compete against one another,” says the 27-year-old Toronto native, “but somehow girl-on-girl hate has become the norm.”
In response, Lilly started the #GirlLove movement — an online campaign encouraging women of all ages to lift each other up. “The strength of women is much greater when we work together,” Lilly explains. “We need to teach young girls that it’s cool to compliment other women. It’s our responsibility to speak above all other negative influences and set a tone when it comes to sisterhood.”
As for the future of #GirlLove? “Ideally, years from now we won’t even need this campaign because #GirlLove will be the norm. Hopefully it will become a campaign less about awareness and more about celebration. It’s not about just posting a picture or tweet, it’s about making a long term change to build other women up.”