The “Are you a feminist?” test is most often administered to young, female celebrities who have dared to challenge stereotypes or allude to their beliefs in gender equality. Interviewers never ask this question of male celebrities, and they rarely ask it of older women. And in the context of mainstream media, “Are you a feminist?” is not movement-building. It’s a trap. If young women say yes, tabloids and conservative pundits are quick to decry their perceived radicalism. And if they say no, they’ve got the feminist police to deal with. Usually, they take a middle ground: They decline the label but say a bunch of other smart things that make clear they’re quite aware of gender inequality and the need to remedy it.