Ed Herrmann read every piece of fan mail that came in and would write back.
—  Star Herrman (Gilmore Girls Fan Fest Panel) [x]

By starting this campaign Amy Herrman tried to overcome the fear of the body itself. The gov’t and society impose beauty standards for all kinds of women. They can be of different shapes, of color and abilities.
The tendency to criticize women for their appearance is a big problem not only in America, it’s all over the world.
We need to embrace our natural beauty and fight stereotypes by loving ourselves.