Heidi Merrick

Heidi Merrick, Spring 2012

I recently came across the Heidi Merrick look book while browsing Pinterest and immediately fell in love. Easy and relaxed yet totally chic and put together, the designs combine bright colors with versatile neutrals, and fun fabrics like leather and silk. It’s a little Jenni Kayne, a bit of A.L.C., and hints of Equipment and Joie. Need more proof that this is a brand to watch? When I took a closer look, I discovered that the model in the photos was none other than the gorgeous Abigail Spencer, aka Sally Draper’s teacher who Don had an affair with during the last season of Mad Men. Can this brand get any cooler? Let me break it all down in a simple math equation:

Neon brights + beautiful neutrals + leather + Mad Men = perfection

Heidi Merrick, we love you. 


Currently wanting to experience fall all over again with these outfits.


Such a beautiful film with fantastic clothing.