Art Marketing: And You Can, Too
2017 was the year I decided to make my art my focus: I made a resolution to spend more time creating it, marketing it, distributing it, being active on Patreon, signing up for more art festivals, etc. Since “ART JOB” was running through the front of my brain like a marquee, every opportunity I saw to guerrilla plant my business card shone like a spotlight.
I live in a fairly rural area on a peninsula, so we’re almost like an island. No housing developments, no HOAs, no public transit, lots of little farms and forests. So when I stuck my business card up at the local gas station bulletin board, I did so while smirking, thinking, “Haha, my art so doesn’t cater to these hillbillies out here, but what the hell.” (Hillbillies is a term of endearment, btw.) My card sat under, I think, an ad for firewood, and a lost dog sign where they spelled ‘malinois’ as ‘malinwah’.
Fast forward months and months later. I get an email out of the blue from someone I don’t recognize. He tells me he was in the gas station to kill time, buying snacks, when my card caught his eye. He said he pondered over it for a moment, debating whether or not to take it, and he finally did. He told me he was very glad he did so. He loved my art. He felt especially drawn to a particular piece, featuring a coyote and space motifs. His friends gave him the nicnkame ‘Yote’ years and years ago, and he is traveling to see the solar eclipse later this year, so he said finding this piece was “prophetic”, and he wanted to purchase it.
So, we met at the post office a few days later. We exchanged art for payment. I also threw in a coyote skull sticker of mine, and he threw in three joints and a couple small samples of weed, since he works at a dispensary.
tl;dr: Even if you think marketing won’t work, it can’t hurt to do it anyway, because the world is vast and humans are multifaceted, and you never know how someone will respond to your art.