Gucci Première

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The Best Fashion Moments at the 2014 Cannes Film Festival

My favorite part about the fashion we see at Cannes every year is that no one plays it safe–everyone wants to stand out. We saw Laetitia Casta in Christian Dior Couture, Nicole Kidman in Armani Privé, Suki Waterhouse in Peter Pilotto, Lara Stone in Calvin Klein Collection, Rosie Huntington-Whitely in Victoria Beckham… Leading ladies and supermodels who all stunned on the red carpet.

Blake Lively and Cate Blanchett were my winners this year, Blake in Chanel Couture, Giambattista Valli Couture, and Gucci Première, effortlessly switching her look from runway to mini to very, very maxi. Cate, long a red carpet veteran, pulled off a bright Givenchy, then switched things up in matching Armani tuxedos with Emily Blunt.

Curtain Raiser: Gucci Première Set to Launch

Gucci is gearing up to launch a new fragrance infused with Old Hollywood charm and fronted by Blake Lively.

Inspired by the couture line of the same name that made its debut in 2010 at the Cannes Film Festival, the Gucci Première eau de parfum is designed to evoke all the glitz and glamour associated with that event.

In a telephone interview, Gucci creative director Frida Giannini said the perfume is for a beautiful, successful woman who is “living her moment, whether it’s on the red carpet or at a private dinner.”  Subscription Required

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[above: Gucci Première]