What happened to all the different genres in popular music? 2014 killed them
Every pop star is increasingly relying on many different genres while concocting pop success. According to Nielsen’s mid-year 2014 sales report (the most recent holistic data set we’ll have until 2015), the first half of 2014 saw a number of crossover artists in the charts’ upper ranks. The 10 top-selling digital singles included rap producer-turned-soul producer-turned-singer Pharrell’s “Happy,” Katy Perry’s pop-rap crossover “Dark Horse,” Idina Menzel’s musical number-cum-pop song “Let It Go,” Iggy Azalea and Charli XCX’s pop-rap mash-up “Fancy” and Lil John and DJ Snake’s supremely confounding “Turn Down for What.”
Consider, then, that in the first half of 1994, the Top 10 selling albums (discounting the Lion King) belonged to Ace of Base, Counting Crows, Mariah Carey, Tim McGraw, Toni Braxton, R. Kelly, Pink Floyd, Céline Dion and Snoop Dogg — all artists who fit neatly into genres like pop, alt-rock, R&B, country, R&B, R&B, classic rock, not-good and hip-hop, respectively.
Genre itself (at least in the mainstream) is drifting toward nonexistence.