FRESH-CONNECTION-BRAND

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Differences ft. @JohnnieFresh & @BlueTheGreat

Directed by Matthew Hayes & Blue

@myfreshconnect

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The Fresh Life: “A Look Inside” (Webisode 2)

FreshConnectionTV presents “The Fresh Life”, a webisode series by Fresh Connection Brand documenting the lives of each FCB partner as they embark on their everyday lives journeys.

In this webisode “A Look Inside” it features Fresh Connection Brand Creative Director @JoshBeFresh as he takes us through his process from printing tees at the print shop to hand sewing official FCB branded merchandise in the comfort of his home. Also in this webisode Jiggy Josh is featured in the Modern Renaissance Man Photo Shoot with other local brands.

- @myfreshconnect

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The Fresh Life: “Writing the Future” (Webisode 6)

FreshConnectionTV presents “The Fresh Life”, a webisode series by Fresh Connection Brand documenting the lives of each FCB partner as they embark on their everyday lives journeys.

In this webisode we follow Creative Director Joshua Gadson through his adventures at the annual Project Magic in Las Vegas. We also capture Brand Director Johnnie Fresh during his time in Atlanta as the recipient of JWT and the Marcus Graham Project’s Bill Sharp Award.

@myfreshconnect

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We present to you the Aleya James for Fresh Connection Brand Spring & Summer 2012 look book featuring the beautiful and talented Aleya James accompanied by Fresh Connection Brand’s women’s Peach Parrot Tank and Classic Socket Logo Boxy Top set to release 4.17.12. This collaboration and look book come right on the heels of the seasons second installment for the 2012 Spring and Summer.

As the first venture of its kind between FCB and Aleya James, providing a cross marketing effort in which the brand felt partnering with James would be ideal in bringing the upcoming pieces to life. 

“With a core focus on both men and women apparel, it was essential for us to find someone who truly lives and personifies the image we intend to portray with our brand. While still very young and growing, we thought this collab would be perfect.” - Fresh Connection Brand Staff

With much more in store for the Spring & Summer 2012 catalogue, stay tuned for Fresh Connection Brand’s third installment set to release in the summer months of this year.

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The Fresh Life: “Living the Brand” (Webisode 5)

FreshConnectionTV presents “The Fresh Life”, a webisode series by Fresh Connection Brand documenting the lives of each FCB partner as they embark on their everyday lives journeys.

In this webisode “Living the Brand” it features Fresh Connection Brand partners at the annual Wades World Foundation Youth Empowerment Summit in Chicago, IL hosted by NBA Superstar Dwyane Wade. The #FCB partners are seen helping with behind the scenes work along with sharing their story and words of inspiration to the youth of their hometown.

In this webisode we also get our first glimpse at the strategic partnership landed between Fresh Connection Brand and Culture Yogurt, the next generation of great tasting and healthy non-fat frozen yogurt.

- @myfreshconnect

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The Fresh Life: “Cali Roots” (Webisode 3)

FreshConnectionTV presents “The Fresh Life”, a webisode series by Fresh Connection Brand documenting the lives of each FCB partner as they embark on their everyday lives journeys.

In this webisode “Cali Roots” it features Fresh Connection Brand Marketing Director @SmooVeBeFresh as he takes a trip to his hometown of San Diego, California to meet up with family, friends and conduct some business on the west coast. In this webisode we also meet Fresh Connection Brand Engineering Director @esheripov, capture some insider footage of the brand’s web reconstruction project and catch up with SmooVe as he reunites with his favorite food spot, In-N-Out Burger, in sunny San Diego.

- @myfreshconnect