Estée Lauder

Alternatives to The Ordinary

I no longer support Deciem, and so here is a list of alternatives to their famous brand, The Ordinary, should you too make the choice. I also think it is important to realize that The Ordinary is affordable because it is simply that; ordinary. A more expensive hyaluronic acid serum feels better on the skin, and an anti-aging serum from another brand often targets more concerns than just one. The Ordinary also promotes layering serums to achieve results, which can feel heavy, be expensive, and the pairings you choose can be ineffective. As an alternative, below are science-focused, results-driven skincare products worth considering. No, they are not all inexpensive, and no, they are not ‘dupes’; these are worthy alternatives in each category The Ordinary offers.


- La Roche-Posay Redermic [R]
- Indeed Labs Retinol Reface
- Shani Darden Retinol Reform
- Paula’s Choice CLINICAL 1% Retinol Treatment
- Dr. Brandt 2% Retinol Complex Serum
- Murad Retinol Youth Renewal Serum

Vitamin C

- Drunk Elephant C-Firma Day Serum
- Peter Thomas Roth Potent-C Power Serum
- Dr. Dennis Gross C+ Collagen Brighten & Firm Vitamin C Serum
- Vichy Liftactiv Vitamin C Serum
- Paula’s Choice RESIST C15 Super Booster
- Clinique Fresh Pressed Daily Booster with Pure Vitamin C 10%

Direct Acids

- Pixi Glow Tonic
- Paula’s Choice 2% BHA Liquid
- Drunk Elephant T.L.C. Sukari Babyfacial
- REN Ready Steady Glow Daily AHA Tonic
- Dr. Dennis Gross Alpha Beta Peel Pads
- Clinique Clarifying Lotion 1.0 Twice A Day Exfoliator


- Paula’s Choice RESIST Super Antioxidant Serum
- Indeed Labs Q10 Booster
- Lancôme Advanced Genifique Sensitive Antioxidant Serum
- Perricone MD PRE:EMPT SERIES Skin Perfecting Serum

Hydrators and Oils

- Estée Lauder Advanced Night Repair
- Drunk Elephant B-Hydra Intensive Hydration Gel
- Drunk Elephant Virgin Marula Face Oil
- Pai Rosehip BioRegenerate Oil
- Pestle & Mortar Pure Hyaluronic Serum
- Indeed Labs Hydraluron Moisture Boosting Facial Serum
- Vichy Minéral 89 Hyaluronic Acid
- Paula’s Choice RESIST Hyaluronic Acid Booster
- Paula’s Choice RESIST Omega+ Complex Serum
- Kate Somerville Quench Hydrating Face Serum
- Clinique Moisture Surge Hydrating Supercharged Concentrate

Anti-Aging General Support

- Drunk Elephant Protini Polypeptide
- Paula’s Choice RESIST 10% Niacinamide Booster
- Zelens Z Luminous Brightening Serum
- Kate Somerville Deep Tissue Repair

Eye Care

- Pestle & Mortar Recover Eye Cream
- Clinique Pep-Start Eye Cream
- Clinique All About Eyes
- Estée Lauder Advanced Night Repair Eye Cream
- Dr. Dennis Gross Ferulic + Retinol Triple Correction Eye Serum
- Clinique All About Eyes Serum De-Puffing Eye Massage
- Filorga Time-Filler Eyes

Sun Care

- Zelens Daily Defence - Sunscreen Broad Spectrum SPF 30
- Clinique Pep-Start Daily UV Protector Broad Spectrum SPF 50
- Avène Ultra-Light Mineral Lotion SPF 50+ Face
- La Roche-Posay Toleriane Double Repair Moisturizer SPF 30


My opinion on skincare brands (MASTERPOST)

Updated. Send me brands you want to be added!

Obviously these are MY opinions, others may differ. I am not a dermatologist I’m just a skincare obsessed individual who’s spent a lot of time researching products and a lot of money on products. I hope this helps you all!

Neutrogena: meh. Your acne products are a big no no.

St Ives: No. No. No.

Dr organics: I have loved every product I have tried from them.

Faith in Nature: I like that it’s vegan, cruelty free etc. but the products don’t deliver.

Lush: Some really great products, especially for dry skin and for acne prone people. However they do include alcohol and fragrance in a lot of their products so if you’re sensitive to that be careful.

The body shop: Some great quality products but often over priced.

Innisfree: Not used them or even heard of them but I researched them and they look great! Good ingredients.

Lunik: Apparently they’re new and I tried researching but found nothing on them sorry.

Pixi: I’m in love with this brand. I recommend it to every one. Every skin type.

Nip n fab: A lot of good products, do check the ingredients though for things that may be an irritant to your skin. But overall I like them.

Liz Earl: Its ok. It’s not going to necessarily mess up your skin but I doubt their products will fix any of your skin problems.

Sukin: Some good products. They’re a good choice for sensitive skin types as they have minimal ingredients.

First aid beauty: Some really effective products.

Clinique: Super basic. Not ideal for any skin with issues.

The Ordinary: Amazing. Great products at great prices.

Origins: Eh, they’re not awful but I don’t really like them.

Ole Hendrickson: Lots of hype, very popular but a bit pricy.

Glossier: Love their style and the look the products creates but for the basic ingredients they are over priced and not high quality.

Estée Lauder: Way overpriced.

Cetaphil: Really nice basic products for all skin types, unless you have a sensitivity to fatty alcohols.

Burts Bees: Nice idea, bad ingredients for acne prone/oily people. But lovely hand creams.

Aveeno: Heard lots of good things, especially for dry skin and body care.

Philosophy: Utter shit.

Nivea: Some good products, especially for dry skin.

CerVe: Excellent. For most.

La Roche posay: I am in love. I recommend them to everyone, especially acne suffers.

Clean and clear: Often way too harsh to skin and causes more problems.

Palmers: Nice body care.

Juice beauty: Good face masks.

Biore: Overall okay, but some shocking products, like the nose strips.

Drunk elephant: I know they’re pricy but I’ve heard great things.

Proactiv: Will fuck your skin up.

Cosrx: Really good. Very nice gentle products. Good for all skin types. A brand that actually understands PH levels.

Physiogel: Will moisturise you within an inch of your life.

Nature Republic: ehhhhh, I’m not gonna purchase their products. Just not great.

Laniege: Their main ingredients are water. The same water you get free from a tap. They are robbing you of your money. And their products will have no real impact on your skin.

IUnik: Looks like some lovely quality skincare

Boots botanicals: Not good. A lot of alcohol. If you’re super duper oily they may seem to help but the alcohol is going to be stripping.

L'Oréal: Very overpriced. Fragrances and very rich and heavy products.

Skinfood: Some great ingredients but some may be too rich for oily skin types.

Philosophy: Luxury high end indulgent body and bath care but don’t put their stuff near your face.

Ponds: Goooood stuff for that moisture.

Clarins: Too much money.

Avon: fuck no.

Dove: Good for body and sensitive skin.

Glamglow: Certain products are raved about. Go for the masks.

Dr Bronners: Yes yes yes to all products.

Kiehl’s: Good stuff but veeeery expensive stuff. You can get the equivalent from The Ordinary for a fraction of the price.