The UNHATE campaign was launched on 16 November 2011, promoted by the foundation of the same name and sponsored by the Benetton Group. 
A coordinated series of initiatives and events focussed on the theme of the kiss, a universal symbol of love, exchanged between global political and religious leaders: Barack Obama and the Chinese leader Hu Jintao; Angela Merkel and Nicolas Sarkozy, Palestinian President Mahmoud Abbas and the Israeli Prime Minister Benjamin Netanyahu. 
Symbolic images of reconciliation, used to prompt a profound reflection on how politics, faith and ideas, even if diametrically opposed, must lead to dialogue and un-hate. 
The campaign is part of a much wider project by the UNHATE Foundation aiming to promote a culture of un-hate with concrete and communications initiatives. The project starts with young people, inviting them to be the protagonists of this cultural change, especially through the internet, social media and other digital applications. Ultimately we aim to reach out to all the citizens of the world, for an open, active democracy without physical, social, political or ideological borders. 
Kisses original concept and Creative Direction By Erik Ravelo