Elsa Martinelli with one eyelid painted in a check design, the face of a woman from the year ‘2000’ ! The concept is by ‘Pablo’ an Italian 'face designer’ working for cosmetic company Elizabeth Arden in New York. August 14, 1965.
I just finished the War Paint book by Lindy Woodhead (which is extremely well written, I highly recommend it) and I am so enchanted by the real Helena Rubinstein. She was tiny, brilliant, shy, controlling, quick to anger, and miserly but she was also silly, witty, essentially kind, friendly, and endlessly quotable. She was modern and proud to be a powerful woman. She had a deep passion for art. She had all kinds of catchphrases and eccentricities that just charmed the pants off of everyone she interacted with.
Elizabeth Arden, on the other hand, was kind of a dick.