Effective-Advertising

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FYI, Teachers Are Losing Their Damned Minds Over Those Spinning Fidget Toys
"It’s like a friggin’ siren song. The allure of someone else’s spinner spinning is too much to bear."
By Rachel Wilkerson Miller

While they may help some students, the toys become a problem when an entire classroom full of children is playing with them — it distracts the other students and the teacher.

“Frankly, we’ve found the fidgets were having the opposite effect of what they advertise,” Kate Ellison, the principal of Washington Elementary School in Evanston, IL, told the Chicago Tribune. “Kids are trading them or spinning them instead of writing.”

What is a Marketing Strategy?

One of the most important aspects of having a business is recognizing ways to make and maintain it effective, that is attained by developing a marketing technique, which means knowing ways to ensure your products or services. In order to assist those that have an interest in enhancing their jobs, we are visiting review quickly what is an advertising and marketing approach. Put simply, it is exactly how you choose to advertise, to bring in customers and also therefore make profits. The initial advertising technique of every business is to entice the customers, make as lots of sales as possible and hence make earnings, in the future, these techniques can concentrate on drawing in brand-new clients from new target audience, or on promoting and introducing brand-new items, altering the business’s identification as well as purposes and more, all with a single goal in mind: profits.

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So what is a marketing strategy and how does one establish it? To start with, it depends upon the products or services you intend to market, and after that it depends upon whom you wish to market it to. Some select to follow the typical marketing mix, which is a beneficial device in business, therefore, an effective advertising method will focus on the five P’s, which are: item, product packaging, cost, promo as well as location (circulation). Hence, you begin by considering the product and locating all its ideal qualities that can draw in the consumers, next you have to select a packaging that is enticing and eye-catching, or that makes it clear when more exactly what the item is predestined for. The price can likewise vary, particularly if you’re dealing with worldwide advertising strategy, due to the fact that this suggests adjusting your item to various societies, economic situations as well as societies.

Thus, the rate has to consist of manufacturing, product packaging, promoting and also transportation and also still bring profit to the business, if you are not able to consist of all these and still provide a competitive cost to your intended clients, after that your advertising and marketing strategy is not great sufficient. When asking exactly what is an advertising strategy it isn’t possible to respond to in one easy sentence since this is a complicated and also even challenging procedure. An additional action in your strategy, promotion, is as necessary as the product itself. You need to recognize just what the toughness of your item are and use them, yet it is merely as vital to adapt advertising and marketing to the area you market in.

Now we’ve reached an extremely important ‘P’ in our advertising and marketing strategy: area. This affects all various other facets, since which you market to is going to dictate exactly how you sell. When promoting a product in a huge country like America, you may have to produce different promotions for each particular state, going on paths that finest draw in the people there. If you promote your product on the Web as well, your marketing strategy has to come to be globalized, it has to be as capacious as possible as well as therefore able to entice individuals from around the globe or the continent.

If you are still not encouraged about what is a marketing strategy, then possibly recognizing regarding one of your ideal tools will certainly assist, that device is the 'special deal’. When you open a new business, or a new line of products as well as wish to see to it people learn more about them and also acquire them, you develop an unique deal. This could describe a reward attracting where you supply money value or a few other related product, you can provide the classic 'two-for-one’, or develop a method where consumers generating other consumers get discount rates. These are just a couple of examples of what you could do in a marketing approach, as well as we hope they will certainly assist you get the success you want.

Manspology

I don’t know what you text to a girlfriend this morning and I sure don’t want to find out through trial and error. Last night, she never came over because an hour into the election, at the sight of the first numbers, she stopped knowing how to interact with the world and couldn’t get out of bed. I share that deeply private fact without fear of embarrassing her, not because embarrassing women was legalized in last night’s referendum, but because she’s numb. If I texted her for permission to share her numbness, I’d get the same response as if I asked her to eat a submarine. “Okay,” she’d reply. “I’m going to try to sleep. I’ll talk to you tomorrow.”

I had no part in doing this to her, right? My state is blue, we legalized weed and protected Riley Reid’s workplace last night, and between being called an MRA, a douche and a pig by folks that remember me comparing Season 4 of Community to rape, I’m more often these days called an SJW cuck, which I like, because it sounds like someone younger than me. I want to be relevant and woke and lit and Pokémon to the max. Which is why I quietly rooted for Bernie but saw the Democratic primaries as being too sensitive to benefit from my loud mouth, and when Bernie conceded, I quietly switched to the only candidate that wasn’t anti-vaccination, anti-immigration or that Gary guy. I played my part in this whole thing just fine from beginning to end. So I’m off the hook with my shell shocked girlfriend, right?

No, because I played my part begrudgingly. And if I had known these results were possible, I wouldn’t have put an adverb on my playing of it. Except maybe “humbly” or “apologetically” or “extra cuckily” Because, at the risk of riling up anyone that will only see the political aspect of this personal confession: I know this wasn’t about emails.

If you feel it was, nothing bad is going to happen to you if you walk away from this post. I can assure you, I’m not challenging or invalidating the results of an election you see as a win. Fair play and all that. I’m glad we didn’t have a civil war.

But I want to leave a message here to my numb girlfriend that can’t work as tweets or texts or my trademark pillow talk babbling. And I guess there’s a few ex-lovers and coworkers that I hope read this too. Women that have reason not to believe I’m on their side.

The message starts with the obvious, I’m sorry. But what I’ve learned in my cuck SJW workshops is that saying “I’m sorry” isn’t an apology. A full apology is an acknowledgment of the offense, an expression of remorse and a commitment to change.

The remorse, that’s easy. I feel bad she lost and that I assumed she’d win and therefore was a dick about it. I’m all remorse this morning, I’d cut a pinky off if it let my girlfriend face the world today, smiling the way she was the last time I saw her. I don’t know if I’d be capable of actually doing the pinky cutting, I think that’s something a full on Trump guy would be better at, and if it were possible, I would like to be knocked out or at least anesthetized for the removal, because I’m a cuckity cuckimus maximus beta mega cucksuck. But I’d donate the finger and more to make this unhappen. Remorse expressed.

Acknowledgment of the crime is the one that’s going hurt and upset people because it’s confession to a crime that is life long and confusing and that won’t stop just because I confessed it.

I acknowledge that until this election, I have always felt, on some level, that although women weren’t getting a fair shake, it probably “kind of evened out” in other ways. No I can’t tell you what that means in detail because I’ve never actually consciously parsed the thought, and that’s the crime, I’ve just walked around with it. “It’s clearly harder to be a woman in this society,” I’d think, “but it’s probably easier in other ways. And in any case, one thing we know for sure…it’s different.” I do a podcast every week in which I’m constantly running my mouth about race and gender but my goal in doing so, I see now, has always been less to investigate, grow or connect and more to figure out how to make people like me (yes that last 43 years was me trying to make you like me, yes I know how sad and funny that is). I’ve kept one eye on the ever morphing fashion of gender discourse and the other eye on my own survival as a primate and figured I was, underneath it all, a feminist because my thoughts about women were never “they suck” or “they’re dumb” or “I want to hurt them.”

Now I see the crime starts so much earlier in the thought process than that. In figuring out how to survive as a frightened man, I’ve built every thought about people on a foundational assumption that the sexually reproductive dichotomy we inherited from life as old as plants was a more important dichotomy, regardless of context, than any other difference between two humans you could name.

And hey, sometimes that emphasis on sexual dichotomy is fun, or benign, or even progressive feeling, like when two men of two different complexions are so busy bonding about how women be shopping that they’re accidentally something other than racist for a second.

And then last night this thing happened. This thing that we know was not about emails. And not about the tangled roots of semi-documented corruption and not about revoked promises of walls or recanted suspicions about birthplaces, or anything you could name outside of that one thing that has us more divided than all our divisive specialities put together. This thing that has had us all so divided since before this country was a glint in its explorers’ eyes, that last night, with no ways left to express the division subtly, we walked up to the concept of our first lady president, gave it some thought, and walked away having opted for the first President to call Mexicans rapists in the same year he was charged with raping a 13 year old girl.

And I really hope you’re not still reading this if it’s making you want to argue with me. I don’t want to argue. There is no debate here to be had and we can all agree debates have stopped mattering because we also just elected the first President to blame flaming out in a debate on the moderator’s menstruation.

There I go to my comfort zone. Anger, babbling, competition, show everybody what a dramatic underdog hero you are. That’s the part of me represented by this election, that’s the part of me that got our first David Duke endorsed President into an office where he has access to the camera in your laptop and that’s the part of me I want to apologize for, which means to express remorse for, acknowledge the existence of, and finally, most importantly, to commit to changing.

I’m never going to secretly suspect anyone of exaggerating again when they tell me they don’t feel supported, or that they feel attacked. I’m going to take everything people tell me about the challenges facing them at face value and make it my goal to help them get their elusive fair shake however they can. And I’m going to take that part of my thought process that recognizes another human’s gender or race, and rather than nobly ignoring it or hilariously calling it out, I’m going to remove it from the foundation of my thoughts and just put it over to the side, where it’s as significant as someone’s horoscope and says as much about their needs as their height or weight or number of limbs, which is to say, sometimes a lot, sometimes not at all, but never by default. I am going to stop trying to find meaning in chaos by categorizing people, no matter how optimistic or supportive those categories might seem. They’ll never be fair and they’ll never lead to me doing right by anyone.

I’m not going to achieve this new thinking by typing it, I’m going to change it the way my therapist says change works: by behaving and speaking like a person that already lives in that world and letting my neurology gradually adapt. By slowing my thoughts down at the top of judgments and practicing the observation of my own brain in even the most common moments. By disrupting my mental routines even when I don’t perceive them as existing, in every encounter I have with every human being, even while I’m just laying in bed alone, running simulations of others. I’m going to stop expecting things like fairness and respect from the world and start seeing what happens when I become the source of those things. I’m going to stop making it my business to punish and reward others and defending myself. I’m going to try to figure out what the people that enter my life need in the moment of their entrance and make unique real time decisions about my relationship with them. No, I’m not going to be nicer to anyone on Twitter. Twitter is a fucking toilet. Don’t meet people in a toilet if you want to have a healthy encounter. I go there to shit on the planet and make jokes.

And if it takes me until the moment before I randomly die, I’m going to focus on making the space around me an effective advertisement for a decent world. Without expecting the world to buy into it. I don’t control the world. I don’t control other people. I control whether or not I surrender. I control when my walls come down, when the bullshit stops and whatever’s behind the walls joins whoever’s near me.

Whatever this is isn’t going to get better by getting longer. It also stopped behind honest in the last paragraph because my girlfriend came over and is now sitting next to me and I’m not interacting with her because I’m trying to finish this. I don’t know how to finish writing things. And I don’t know what people need or what they’ve been through or what hurts them and when it’s me. Cody, I’m sorry about last night, about the thing with the guy with the hair and the stuff. I acknowledge my role in it, I feel bad about it and I’m going to change the only part of it I can change. I love you. You deserve better.

Everybody reading this deserves better. Maybe this is how we end up getting it.

Or maybe this is how the statue of liberty ends up buried on a beach up to its armpits in Planet of the Apes. I always wondered what the hell could make that happen.

anonymous asked:

Why are you so sure that Taylor would cross 1.3M in sales? Miley and Demi failed to cross even 100k in equivalent points (not even pure sales). This week's biggest Shania won't top even 200k. Besides, the buzz for reputation has gone down by a lot! LWYMMD is falling fast and so is Ready For It. Hopefully Taylor will be back doing full on promotion Nov onwards but the dry state of things is reducing the chances of a bumper sale!

1. miley and demi arent even in the same league as taylor, no offense to them but its an improper comparison. Taylor can only be somewhat compared to basically 2 people in my book. beyonce and adele. neither of whom have an album out right now. so in essence, there is no one, no benchmark to compare her to in the current musical climate.

2. shania is country music with an entirely different target demographic and that is also not a apples to apples comparison

3. streaming disincentivizes album sales. All those albums are on streaming services, right? what incentive do people have to buy something if they get it for FREE? unless you’re a real fan of the person, most people don’t buy what they can easily consume for free.  

4. i have been steadfast in qualifying my statement that she will move more than 1M only if her album is withheld from streaming (singles excepted)

5. my mind isnt changed by where lwymmd is on the charts but the performance lwymmd had in terms of digital downloads and chart performance increases my confidence. #1 most bought song of the year? 3 wks at #1? not too shabby

6. dry state of things… ? its far too early to really push the album as much as it bores fans on tumblr.  there are 5 weeks to go to the big day. Fans are gonna buy the album anyway, they arent the real demographic you gotta really work to entice to buy the album, sorry to say. The fence sitters, the unsure-if-they’ll-buy-and-need-to-be-convinced pop-listening gp is that demo and the gp isnt gonna run down and buy an album or download one if you have been shoving that artist in their face for five weeks and they’re tired of them. 2017 is much different than 2014. Dont hang the cookie in front of people’s faces and then tell em they cant have it for a month. We live in a now-now-now society. People are impatient and have short attention spans these days. This sentiment was a major component of Adele’s marketing plan for 25 (she spoke of it herself specifically) and it was largely successful (although yes, adele is not a perfect comparison either, but we dont have much to compare to that is even close). 

expect more dollars and time to be spent on encouraging album sales when we are closer to the drop date. 

and as i have been saying, any extremely effective advertising plan isn’t going to mimic what everyone else is doing and isn’t going to entirely repeat what was done before or what used to be effective. Fresh and innovative strategies (sometimes combined with proven methods) are attention-catchers and convincing. Deleting all her social media? Definitely an attention catcher, e.g. Face all over UPS? who else does that? music video-  more traditional strategy. 

Taylor showed that type of outside-the-box thinking with 1989 and she is showing it now.  i feel confident that she will continue to epitomize that, with reputation.

7. hope and realistic optimism are wonderful things to have.

anonymous asked:

Pregnancy headcanons for Kiyoko, Yachi and Saeko please?

Okay soooo since Admin Emma over at @hq-cuties-pls has officially announced her pregnancy I feel like I can properly answer this now since I’m using her experience heavily as a reference - Admin Dad

Kiyoko 

  • One of those women that has the legendary female empowerment pregnancy (like Beyonce). She has that stereotypical pregnant “glow.” 
  • Never complains about her nausea or back pain, because even though she’s a glowing fertility goddess that first trimester is still rough
  • She mostly suffers from exhaustion and can accidentally fall asleep whenever she’s sitting for prolonged periods of time. She took an accidental trip up the coast due to konking out on the bus one day. 
  • As mild and ideal as her pregnancy was, labor comes hard and when she’s alone. Kiyoko will fight through the pain and get herself to the hospital with enough time to spare like the boss she is. But once she’s in that hospital bed all bets are off and the screaming can begin. 
  • After labor when she’s holding her baby she’ll laugh and kiss them musing how the whole experience wasn’t so bad in the end.

Saeko

  • The exact opposite of Kiyoko when it comes to complaining. Her boobs are itching and you’re gonna know about it. 
  • Her already large breasts are going to grow beyond her control. By the end of her pregnancy she’s wearing makeshift cloth bras from cut oversized t-shirts, and she doesn’t give a single fuck if her boobs pop out. 
  • Her hormones are completely out of control. Not only is forgetful pregnancy brain running rampant, not only is she crying at the drop of a hat, but her sex drive is through the roof. 
  • Saeko definitely goes through an existential crisis when it sinks in that she’s going to be a mom. At one point in the third trimester she tries to leave, just leave and quit. But when the baby comes all her worry disappears
  • Immediately after giving birth Saeko has her s/o bring her sushi. And after baby eats for the first time and they’re back from the hospital, she’s definitely cracking open a beer.

Yachi 

  • Poor Yachi is nearly inconsolable when she finds out she’s pregnant–because she’s a nervous wreck. She’s convinced that vending machine coffee drink she had four days before she took the test has irreparably damaged the embryo and she needs to be talked down
  • Yachi is the most adherent to the rules of pregnancy books and guidelines and follows them to a T. Even if she has an unbelievable craving for just a spoonful of cookie dough, she’ll take the tears over risking any complications 
  • She’s also horrified at first when she has the unusual (or really, less advertised) side effects of pregnancy, like excess saliva production and a metallic taste in her mouth. After a minor freak out and intense research session, she finally calms down.
  • She doesn’t gain much weight anywhere on her body aside from her stomach, making her look like a child who stuffed a watermelon up their shirt.
  • Late third trimester Yachi turns feisty and occasionally downright mean, and everyone is terrified of her during labor. Yachi falls head over heels in love with her baby and the two take a little hospital nap together. 

There’s literally so much shit (not just food) that we think is good for us despite not knowing why, and more often than not it’s the result of a really effective advertising or lobbying campaign

You don’t need to drink milk and your daily vitamins are likely bad for you

4

How to: Get the most out of your LUSH Solid Shampoo Bar

LUSH solid shampoo bars are long-lasting, self preserving, and wonderfully effective. Advertised to last up to 60-80 washes (the equivalent of three bottles of liquid shampoo), LUSH solid shampoo bars are also a great deal for you, and for the environment.

But the way they are stored and used can make a huge difference as to how long they actually last. Some advertised packaging (such as the shampoo tins LUSH sells) can actually end up wasting product instead of saving it. Below is the simplest, most cost effective way to store and use your solid shampoo bars to their maximum potential.

Keep reading

I saw a post by @gothic-little-caesars today and remembered I haven’t had Little Ceasar’s in a while despite liking it, so I just got a large pizza there. That officially makes that blog more effective advertising than literally any other fast food marketing campaign, for me personally

“Fear Effect 2: Retro Helix - ‘These Two Ladies Put the Ass in Assassin’”

  • EGM, February 2001 (#139)
  • There were two big recurring themes in video games at the turn of the millennium: Resident Evil-style-survival-horror, and Lara-Croft-style-bombshell-heroines. Eidos took notice late in the game and introduced the anime-inspired ‘Fear Effect’ series, a cheesy horror action-adventure that adopted RE’s then-trademark fixed-camera, and close-quarters combat.  The series stars the beautiful Triad assassin, Hana Tsu-Vachel, and its prequel, advertised here, introduced us to Rain Qin–her partner and love interest for the game. 

    Many ‘90s kids may remember how much Eidos exploited this relationship for the game’s steamy magazine ads, (this one of three) all of which wore its sex appeal on its sleeve and  used the two’s bisexuality as a selling point. (In the previous game, Hana had a male partner-lover.) While there are plenty of risque jokes and scenes, (some of which are so random that I jokingly call this  game ‘Lesbian Spies in Trouble’.) the game wasn't some thinly veiled sexploitation, though that appears to be its legacy: a shame, since the game still retains an impressive cel-shaded art style and I think deserves a respectable franchise reboot.

idaho gothic

-You hear people say if you don’t like the Weather wait five minutes, you look at your phone and then at the sky. Its raining , its only been two minutes.

- You receive an envelope of Potatoes in the mail, it says potatoes of the month club, you never signed up for it though. It only contains one russet potato.

- you go to the town square mall to visit the toy store again, it has a different name but the same products, even the employees are the same. you notice this happens frequently all over town but no one ever remembers the stores previous name.

- freshman from out of state talk about being in the potatoes state , you jokingly say their is probably potatoes in everything while at lunch. Your eating Pringles and spud bites, the first ingredient is potatoes. You convince your self its a coincidence. Again.


- your seven, its career day. The teacher asks what some of you want to be when you grow up. One child shouts marine biologist, you try to see who it is but a sea of hands is blocking your view. You live in a landlock state, you don’t even know what a biologist is but everyone wants to be one.

- there is always a new Education System program in effect. Commercials advertise for it but nothing that explains what it actually does. Even the teachers are confused, what program? A report is published within the month that there is a 100% fail rate.

For obaara , wellthisishawkeward & ladymalfoi

Verizon to acquire Yahoo’s operating business

Today is a big day for Yahoo! This is the email that I sent to Yahoos around the world today. Given the interest around our journey to this point, I wanted to share more about today’s announcement. –Marissa


Dear Yahoos,

Moments ago, we announced an agreement with Verizon to acquire Yahoo’s operating business. This culminates a rigorous, thorough process over many months, and yields a great outcome for the company. Today’s announcement not only brings us an important step toward separating Yahoo’s operating business from our Asian asset equity stakes, it also presents exciting opportunities to accelerate Yahoo’s transformation. Among the many entities that showed interest in Yahoo, Verizon believed most in the immense value we’ve created, and in what a combination could bring our users, our advertisers, and our partners.

This is a good moment to reflect on Yahoo’s journey to date.

Yahoo is a company that changed the world.  Before Yahoo, the Internet was a government research project. Yahoo humanized and popularized the web, email, search, real-time media, and more.

What really sets Yahoo apart is the shared passion to create great products for our 1B+ users, and in doing so, transforming the world for the better. You can clearly see that spirit, that commitment, that fight in the work we’ve done together over the past few years. We set out to transform this company – and we’ve made incredible progress. We counteracted many of the tectonic shifts of declining legacy businesses, and built a Yahoo that is unequivocally stronger, nimbler, and more modern. We tripled our mobile base to over 600 million monthly users, we invested in and built Mavens from basically zero in 2011 into $1.6B of GAAP Revenue in 2015, we streamlined and modernized every aspect of our consumer products, and, with Gemini and BrightRoll, we dramatically improved our advertiser products. This only scratches the surface of what we’ve achieved… and we all know how much hard work it took to get here.

It’s because of that hard work and resilience, that Yahoo will realize amazing opportunities in its next chapter.

This sale is not only an important step in our plan to unlock shareholder value for Yahoo, it is also a great opportunity for Yahoo to build further distribution and accelerate our work in mobile, video, native advertising, and social. As one of the largest wireless and cable companies in the world, Verizon opens the door to extensive distribution opportunities. With more than 100 million wireless customers, a shared view of the importance of mobile and video ad tech, a deep content focus through AOL, Verizon brings clear synergies to the table. And with their aggressive aims to grow global audience to 2B users and $20B in revenue within the mobile-media business by 2020, Yahoo’s products and brand will be central to achieving these goals. Joining forces with AOL and Verizon will help us achieve tremendous scale on mobile. Imagine the distribution challenges we will solve, the scale we will achieve, the products we will build, and the advertisers we will reach now with Mavens – it’s incredibly compelling.  

The strategic process has created a lot of uncertainty, but our incredibly loyal and dedicated employee base has stepped up to every challenge along the way. Through the first half of the year, we met our operational goals and overachieved on plan. But, further, there are things that you cannot measure, like the passion of the people behind the products. The teams here have not only built incredible products and technologies, but have built Yahoo into one of the most iconic, and universally well-liked companies in the world. One that continues to impact the lives of more than a billion people. I’m incredibly proud of everything that we’ve achieved, and I’m incredibly proud of our team. For me personally, I’m planning to stay. I love Yahoo, and I believe in all of you. It’s important to me to see Yahoo into its next chapter.

As we work to close this agreement in Q1 2017, it’s more important than ever that we come together as one global team to continue executing on our strategic plan through the remainder of the year. We have delivered the first half of the year with pride, achieving our goals. Now, it is up to us to make Yahoo’s final quarters as an independent company count.

Yahoo is a company that changed the world.  Now, we will continue to, with even greater scale, in combination with Verizon and AOL.

Thanks,

Marissa

Important Additional Information and Where to Find It.

Yahoo will be filing with the Securities and Exchange Commission (the “SEC”) a proxy statement regarding the proposed sale of Yahoo’s operating business to Verizon Communications Inc., the definitive version of which will be sent or provided to Yahoo stockholders.  BEFORE MAKING ANY VOTING DECISION, YAHOO’S STOCKHOLDERS ARE STRONGLY ADVISED TO READ YAHOO’S PROXY STATEMENT IN ITS ENTIRETY (INCLUDING ANY AMENDMENTS OR SUPPLEMENTS THERETO) WHEN IT BECOMES AVAILABLE AND ANY OTHER DOCUMENTS FILED WITH THE SEC IN CONNECTION WITH THE PROPOSED TRANSACTION OR INCORPORATED BY REFERENCE THEREIN BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.  Investors and stockholders will be able to obtain (when available) a free copy of Yahoo’s proxy statement, any amendments or supplements to the proxy statement, and other documents filed by Yahoo with the SEC (when available) in connection with the proposed transaction for no charge at the SEC’s website at www.sec.gov, on the Investor Relations page of Yahoo’s website investor.yahoo.net or by writing to Investor Relations, Yahoo! Inc., 701 First Avenue, Sunnyvale, CA 94089.

Yahoo and its directors and executive officers may be deemed participants in the solicitation of proxies from its investors and stockholders in connection with the proposed transaction.  Information concerning the ownership of Yahoo securities by Yahoo’s directors and executive officers is included in their SEC filings on Forms 3, 4 and 5, and additional information is also available in Yahoo’s annual report on Form 10-K for the year ended December 31, 2015, as amended, and Yahoo’s proxy statement for its 2016 annual meeting of stockholders filed with the SEC on May 23, 2016. Information regarding Yahoo’s directors, executive officers and other persons who may, under the rules of the SEC, be considered participants in the solicitation of proxies in connection with the proposed transaction, including their respective interests by security holdings or otherwise, also will be set forth in the definitive proxy statement relating to the proposed transaction when it is filed with the SEC.  These documents may be obtained free of charge from the sources indicated above.

This post contains forward-looking statements concerning the proposed sale of Yahoo’s operating business. Risks and uncertainties may cause actual results to differ materially from the results predicted. Potential risks and uncertainties include, among others: (i) the inability to consummate the transaction in a timely manner or at all, due to the inability to obtain or delays in obtaining the stockholder approval, necessary regulatory approvals for the transaction or satisfaction of other conditions to the closing of the transaction; (ii) the occurrence of any event, change or other circumstance that could give rise to the termination of the purchase agreement; (iii) the potential adverse effect on Yahoo’s partner, advertiser, vendor and customer relationships, operating results and business generally resulting from the announcement of the transaction; (iv) the implementation of the transaction which will require significant time, attention and resources of Yahoo’s senior management and others within Yahoo, potentially diverting their attention from other aspects of Yahoo’s business; (v) risks related to Yahoo’s ability to retain or recruit key talent; (vi) the costs, fees, expenses and charges related to or triggered by the transaction; (vii) potential adverse effects on Yahoo’s business, properties or operations caused by Yahoo implementing the transaction; (viii) the anticipated benefits of transaction to Yahoo’s stockholders may not be realized; and (ix) the initiation or outcome of any legal proceedings or regulatory proceedings that may be instituted against Yahoo relating to the transaction.  More information about other potential factors that could affect Yahoo’s business and financial results is included under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Yahoo’s Annual Report on Form 10-K for the year ended December 31, 2015, as amended, and Quarterly Report on Form 10-Q for the quarter ended March 31, 2016, which are on file with the SEC and available on the SEC’s website at www.sec.gov. All information set forth in this communication is as of July 25, 2016. Yahoo does not intend, and undertakes no duty, to update this information to reflect subsequent events or circumstances.




Verizon to acquire Yahoo’s operating business

Transaction will create a new rival in mobile media technology reaching over 1B users* with a roster of the world’s most beloved brands

BASKING RIDGE, NJ, and SUNNYVALE, Calif. – July 25, 2016 – Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) today announce they have entered into a definitive agreement under which Verizon will acquire Yahoo’s operating business for approximately $4.83 billion in cash, subject to customary closing adjustments.

Yahoo informs, connects and entertains a global audience of more than 1 billion monthly active users** – including 600 million monthly active mobile users*** – through its search, communications and digital content products. Yahoo also connects advertisers with target audiences through a streamlined advertising technology stack that combines the power of their data, content and technology.

Lowell McAdam, Verizon Chairman and CEO, said: “Just over a year ago we acquired AOL to enhance our strategy of providing a cross-screen connection for consumers, creators and advertisers. The acquisition of Yahoo will put Verizon in a highly competitive position as a top global mobile media company, and help accelerate our revenue stream in digital advertising.”

Yahoo will be integrated with AOL under Marni Walden, EVP and President of the Product Innovation and New Businesses organization at Verizon.

Marissa Mayer, CEO of Yahoo, said: “Yahoo is a company that has changed the world, and will continue to do so through this combination with Verizon and AOL. The sale of our operating business, which effectively separates our Asian asset equity stakes, is an important step in our plan to unlock shareholder value for Yahoo. This transaction also sets up a great opportunity for Yahoo to build further distribution and accelerate our work in mobile, video, native advertising and social.”

Mayer added, “Yahoo and AOL popularized the Internet, email, search and real-time media. It’s poetic to be joining forces with AOL and Verizon as we enter our next chapter focused on achieving scale on mobile. We have a terrific, loyal, experienced and quality team, and I couldn’t be prouder of our achievements to date, including building our new lines of business to $1.6 billion in GAAP revenue in 2015. I’m excited to extend our momentum through this transaction.”

Tim Armstrong, CEO of AOL, said: “Our mission at AOL is to build brands people love, and we will continue to invest in and grow them. Yahoo has been a long-time investor in premium content and created some of the most beloved consumer brands in key categories like sports, news and finance.”

Under Armstrong, AOL has invested in and grown global premium brands, including The Huffington Post, TechCrunch, Engadget, MAKERS and AOL.com, and market-leading programmatic platforms – including ONE by AOL for both advertisers and publishers.

Armstrong added, “We have enormous respect for what Yahoo has accomplished: this transaction is about unleashing Yahoo’s full potential, building upon our collective synergies, and strengthening and accelerating that growth. Combining Verizon, AOL and Yahoo will create a new powerful competitive rival in mobile media, and an open, scaled alternative offering for advertisers and publishers.”

The addition of Yahoo to Verizon and AOL will create one of the largest portfolios of owned and partnered global brands with extensive distribution capabilities. Combined, AOL and Yahoo will have more than 25 brands in its portfolio for continued investment and growth. Yahoo’s key assets include market-leading premium content brands in major categories including finance, news and sports, as well as one of the most popular email services globally with approximately 225 million monthly active users****. Additional technology assets in the advertising space include Brightroll, a programmatic demand-side platform; Flurry, an independent mobile apps analytics service; and Gemini, a native and search advertising solution.

The deal is subject to customary closing conditions, approval by Yahoo’s shareholders, and regulatory approvals, and is expected to close in Q1 of 2017. Until the closing, Yahoo will continue to operate independently, offering and improving its own products and services for users, advertisers, developers and partners.

Verizon will generally issue cash-settled Verizon RSUs for Yahoo RSUs that are outstanding at the close.

The sale does not include Yahoo’s cash, its shares in Alibaba Group Holdings, its shares in Yahoo Japan, Yahoo’s convertible notes, certain minority investments, and Yahoo’s non-core patents (called the Excalibur portfolio). These assets will continue to be held by Yahoo, which will change its name at closing and become a registered, publicly traded investment company. Yahoo will provide additional information about the investment company at a future date.

Yahoo intends to return substantially all of its net cash to shareholders and will determine and communicate a specific capital return strategy at an appropriate time.

LionTree Advisors, LLC, Allen & Company LLC, Bank of America Merrill Lynch and Guggenheim Securities, LLC are acting as financial advisors to Verizon. Wachtell, Lipton, Rosen & Katz, Gibson, Dunn & Crutcher LLP, Covington & Burling LLP and Winston & Strawn LLP are acting as legal advisors to Verizon.

Goldman, Sachs & Co., J.P. Morgan Securities LLC and PJT Partners are acting as financial advisors to the Yahoo Board and its Strategic Review Committee. Skadden, Arps, Slate, Meagher & Flom LLP, Wilson Sonsini Goodrich & Rosati and Weil Gotshal & Manges LLP are acting as legal advisors to Yahoo. Cravath, Swaine & Moore LLP is independent legal advisor to Yahoo’s Strategic Review Committee.

Yahoo will hold an investor call at 5:30 a.m. Pacific/8:30 a.m. Eastern today. Investors can dial in at (866) 593-9949 and investors outside the U.S. can dial in at (973) 935-8154, using the conference ID 55971720. The call will be hosted by Yahoo CEO Marissa Mayer and Yahoo CFO Ken Goldman. Yahoo will also make the Chair of the Strategic Review Committee, Tom McInerney, and Yahoo Chairman of the Board Maynard Webb available for questions.

Verizon will announce second-quarter 2016 results tomorrow, July 26. To provide further context for investors about this transaction and other strategic initiatives, McAdam will participate in Verizon’s earnings webcast beginning 8:30 a.m. Eastern tomorrow. Access instructions and presentation materials, including Verizon’s earnings release, will be available at 7 a.m. on Verizon’s Investor Relations website, www.verizon.com/about/investors/.

*Based on Yahoo internal metrics, Jan. 2016 and AOL Internal, June 2016

**Yahoo internal user metrics, Jan. 2016

***Yahoo internal user metrics, Jan 2016

****Yahoo internal user metrics, Jan. 2016.  Mail monthly active users includes 58M IMAP/POP only users – ie. Yahoo monthly users that access their mail using other companies mail application

About Verizon

Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York City, generated nearly $132 billion in 2015 revenues. Verizon operates America’s most reliable wireless network, with 112.6 million retail connections nationwide. The company also provides communications and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide.

About AOL

AOL is a media technology company with a mission to connect consumers and creators through open marketplaces. AOL uses data to disrupt content production, distribution and monetization. The company connects publishers with advertisers across its global, programmatic platforms, tapping into Microsoft inventory and original content brands like TechCrunch, The Huffington Post and MAKERS, which reach over 500 million monthly global consumers. Within its mobile advertising network alone, AOL has a reach of roughly 600 million users. A subsidiary of Verizon, AOL is shaping the digital future.

About Yahoo

Yahoo is a guide to digital information discovery, focused on informing, connecting, and entertaining users through its search, communications, and digital content products. By creating highly personalized experiences, Yahoo helps users discover the information that matters most to them around the world – on mobile or desktop. Yahoo connects advertisers with target audiences through a streamlined advertising technology stack that combines the power of Yahoo’s data, content, and technology. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company’s blog (yahoo.tumblr.com).

Yahoo!, the Yahoo family of marks, and the associated logos are trademarks and/or registered trademarks of Yahoo! Inc. Other names are trademarks and/or registered trademarks of their respective owners.

Important Additional Information and Where to Find It.

Yahoo will be filing with the Securities and Exchange Commission (the “SEC”) a proxy statement regarding the proposed sale of Yahoo’s operating business to Verizon Communications Inc., the definitive version of which will be sent or provided to Yahoo stockholders.  BEFORE MAKING ANY VOTING DECISION, YAHOO’S STOCKHOLDERS ARE STRONGLY ADVISED TO READ YAHOO’S PROXY STATEMENT IN ITS ENTIRETY (INCLUDING ANY AMENDMENTS OR SUPPLEMENTS THERETO) WHEN IT BECOMES AVAILABLE AND ANY OTHER DOCUMENTS FILED WITH THE SEC IN CONNECTION WITH THE PROPOSED TRANSACTION OR INCORPORATED BY REFERENCE THEREIN BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.  Investors and stockholders will be able to obtain (when available) a free copy of Yahoo’s proxy statement, any amendments or supplements to the proxy statement, and other documents filed by Yahoo with the SEC (when available) in connection with the proposed transaction for no charge at the SEC’s website at www.sec.gov, on the Investor Relations page of Yahoo’s website investor.yahoo.net or by writing to Investor Relations, Yahoo! Inc., 701 First Avenue, Sunnyvale, CA 94089.

Yahoo and its directors and executive officers may be deemed participants in the solicitation of proxies from its investors and stockholders in connection with the proposed transaction.  Information concerning the ownership of Yahoo securities by Yahoo’s directors and executive officers is included in their SEC filings on Forms 3, 4 and 5, and additional information is also available in Yahoo’s annual report on Form 10-K for the year ended December 31, 2015, as amended, and Yahoo’s proxy statement for its 2016 annual meeting of stockholders filed with the SEC on May 23, 2016. Information regarding Yahoo’s directors, executive officers and other persons who may, under the rules of the SEC, be considered participants in the solicitation of proxies in connection with the proposed transaction, including their respective interests by security holdings or otherwise, also will be set forth in the definitive proxy statement relating to the proposed transaction when it is filed with the SEC.  These documents may be obtained free of charge from the sources indicated above.

Verizon Forward-Looking Statements

In this communication Verizon has made forward-looking statements. These statements are based on our estimates and assumptions and are subject to risks and uncertainties. Forward-looking statements include the information concerning our possible or assumed future results of operations. Forward-looking statements also include those preceded or followed by the words “anticipates,” “believes,” “estimates,” “hopes” or similar expressions. For those statements, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The following important factors, along with those discussed in our filings with the Securities and Exchange Commission (the “SEC”), could affect future results and could cause those results to differ materially from those expressed in the forward-looking statements: adverse conditions in the U.S. and international economies; the effects of competition in the markets in which we operate; material changes in technology or technology substitution; disruption of our key suppliers’ provisioning of products or services; changes in the regulatory environment in which we operate, including any increase in restrictions on our ability to operate our networks; breaches of network or information technology security, natural disasters, terrorist attacks or acts of war or significant litigation and any resulting financial impact not covered by insurance; our high level of indebtedness; an adverse change in the ratings afforded our debt securities by nationally accredited ratings organizations or adverse conditions in the credit markets affecting the cost, including interest rates, and/or availability of further financing; material adverse changes in labor matters, including labor negotiations, and any resulting financial and/or operational impact; significant increases in benefit plan costs or lower investment returns on plan assets; changes in tax laws or treaties, or in their interpretation; changes in accounting assumptions that regulatory agencies, including the SEC, may require or that result from changes in the accounting rules or their application, which could result in an impact on earnings; and the inability to implement our business strategies.

Yahoo’s Forward Looking Statements

This press release (including, without limitation, the quotations from management) contains forward-looking statements concerning the proposed sale of Yahoo’s operating business. Risks and uncertainties may cause actual results to differ materially from the results predicted. Potential risks and uncertainties include, among others: (i) the inability to consummate the transaction in a timely manner or at all, due to the inability to obtain or delays in obtaining the stockholder approval, necessary regulatory approvals for the transaction or satisfaction of other conditions to the closing of the transaction; (ii) the occurrence of any event, change or other circumstance that could give rise to the termination of the purchase agreement; (iii) the potential adverse effect on Yahoo’s partner, advertiser, vendor and customer relationships, operating results and business generally resulting from the announcement of the transaction; (iv) the implementation of the transaction which will require significant time, attention and resources of Yahoo’s senior management and others within Yahoo, potentially diverting their attention from other aspects of Yahoo’s business; (v) risks related to Yahoo’s ability to retain or recruit key talent; (vi) the costs, fees, expenses and charges related to or triggered by the transaction; (vii) potential adverse effects on Yahoo’s business, properties or operations caused by Yahoo implementing the transaction; (viii) the anticipated benefits of transaction to Yahoo’s stockholders may not be realized; and (ix) the initiation or outcome of any legal proceedings or regulatory proceedings that may be instituted against Yahoo relating to the transaction. More information about other potential factors that could affect Yahoo’s business and financial results is included under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Yahoo’s Annual Report on Form 10-K for the year ended December 31, 2015, as amended, and Quarterly Report on Form 10-Q for the quarter ended March 31, 2016, which are on file with the SEC and available on the SEC’s website at www.sec.gov. All information set forth in this communication is as of July 25, 2016. Yahoo does not intend, and undertakes no duty, to update this information to reflect subsequent events or circumstances.

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Behold the creepiest and yet most effective advertising for an Irish pub I’ve ever seen. Sesh of the damned. It looks like a legit bus to #Killarney from back in the day, no idea how they brought this and another one over here. Food wasn’t bad either aside from the Belfast bomber drink, which is just straight offensive. It was the only place open because of it being a Sunday after #hurricane #nate. About $2 million in $1 bills glued all over the ceiling and walls.
#humansofthesesh
#sesh #seshofthedamned #rainingwashingtons #mcguires #wtfisthis #feasting #imbibing #debauchery #irishpub #seriously #pensacola #Florida #abroad #mannequins #creepy #creepypasta #animatronic #reviseyourmenu .
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#vancorvid #violinist #composer #music #violin #cawcawmf #ambient #classical (at McGuire’s Irish Pub)

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