Barack Obama and Mitt Romney aren’t running for President – they’re running for President of Ohio.
That’s how Rob Reiner, the famous Hollywood director, summed up this year’s campaign. He’s right, because there’s virtually no way Romney can win without Ohio. So even as the candidates scrambled their schedules on Monday in response to Hurricane Sandy, their field programs are out in force trying to mobilize early voters in Ohio. And while the political class fixates on ads, attacks and rallies, the real action is on the ground.
Today the Obama campaign launched a new video briefing aimed at volunteers and base voters, not the national chattering class, explaining when Ohioans can vote (8am to 7pm) and where to locate early voting locations (Gottavote.com). Ahmad Khan, the campaign’s Ohio voter protection director, walks through the details.
The video is, in a word, boring.
It won’t draw the attention of Obama’s bigger YouTube hits (the campaign’s most popular video of the general election, with 3.5 million views, is about Big Bird). Yet it is a pivotal part of how elections are actually won – by meticulously informing and mobilizing supporters – and there’s nothing boring about winning.
- Ari Melber