The best possible countermeasure against people buying used product is making the kind of product that people never want to sell. Taking as an example Mario Kart or Smash Bros., even though you might think, ‘I’ve done enough with this,’ you’ll still have second thoughts. 'Wait a minute. If one of my friends comes over, I might need this again.’ You’re never going to want to sell these games. That’s something that always occupies our minds. We need to make software that players don’t want to sell.
We’re competing with each other in terms of who’s creating the most fun games. Unfortunately, however, as I saw the reports dispatched from E3 this year, they’re pretty much occupied by talk about which machine is more friendly to used games, or which machine is $100 cheaper than the other. I’m sorry that we’re missing the most important discussion – about video games