Because they are constituted by and through a culture that is itself fractured and contradictory, girls can also move about within that culture, they can contingently marshal one cultural strategy or practice against another. This means that girls do have the resources to think critically about mass culture. But those resources do not exist outside the already existing culture. They are themselves always already cultural.
This means that the political interventions we would design must address girls on their own ground. It simply will not do to lecture “just say no” when girls have already learned to inhabit a sexualized, tightly tank-topped body. Rather, we must engage girls in the conversations they have already started both within and among themselves. We must seek to understand what girls already know. And what they seem to know, better than the adults who would address them, is that change is constant, multiplicity can be generative, and contradiction, rather than a form of stasis to be feared, is something more like a matrix that is endlessly generative.
— Janice Radway, “Girls, Zines, and the Miscellaneous Production of Subjectivity in an Age of Unceasing Circulation” (x)