In an event that incorporated art, technology and fashion, Denim & Supply Ralph Lauren debuted The Art Wall Project where emerging artists collaborate with the brand to transform the store facade. As a fresh new take on mixing fashion and art, this new project inspires and embraces creativity in a way like never before. Located on the corner of 99 University Pl (at the old Rugby store), the building acts as the ‘Art Wall’ allowing featured graffiti artists like, Hellbent, to use the storefront as his own canvas.
The Denim & Supply Ralph Lauren brand is a mixture of rugged, vintage inspired classics with a twist of modern artistic creativity. This line of Ralph Lauren is catered towards the younger, bohemian crowd, with eclectic tastes and effortless style. The clothing sold in the store features items that reflect the artists, like the Hellbent Art Wall Tee. The profits from these custom items will go towards benefiting the School of Visual Arts, in an effort to fund this renowned art school where many artists had their start.