Sam: How are the townspeople? Jody: Pretty freaked out. Hell, traumatized. A few of them are calling the papers. As far as I can tell, nobody’s believed ‘em yet. Sam: Would you? (pause) How are you holding up?
This moment struck me on rewatch in the context of discussions on the S9 DVD extras about the end of Season 8 and how Sam tends to prioritise the bigger picture where Dean is preoccupied by family. Here is that exact dynamic happening in microcosm.