I wear my fur in the summertime. - oh how I love you!
"There are innumerable questions to which the inquisitive mind can in this state receive no answer: Why do you and I exist? Why was this world created? Since it was to be created, why was it not created sooner?"
life has told me to create my own world since I was first able to. - meet art direction petite, precise, free - meet visual merchandising a world, command, commerce - meet Bergdorf Goodman David Hoey senior director of visual presentation.
October 2011 Bergdorf Goodman’s shoe salon
May 2012 Bergdorf Goodman for the MET gala 2012; Schiaparelli and Prada, Impossible conversations /read about it: here
May 2011 Bergdorf Goodman & Kevin Paulsen /short article found here quotes Nicholas Manville Vice President of Home at Bergdorf Goodman saying “We have the right canvas for his canvas”. /meet Kevin Paulsen
Always best in show, Bergdorf’s holiday window reminds us exactly why the holidays are considered the most magical time of the year! Check out behind the scenes look as Bergdorf masterminds David Hoey & Linda Fargo, along with their talented team of stylists and visual artists, load two tons of quartz crystals into a single window. Hoey’s motto, as evidenced by the bevy of nautical antiques and extravagant backdrops: “The minimal window, the one with the least amount should amount to the biggest joke. The maximum window is finished when there’s not enough of a surface to put a dime.”
David Hoey is Senior Director for Visual Presentation at Bergdorf Goodman’s - the man responsible for the holiday window extravaganza each year… and someone I admire as an artist and a team leader.
The thing that gets me about these displays is not only how gorgeous and skillfully mastered they are, but how they are not created in solitary. My favorite kind of creating is the kind that happens with a team. That magic when things fall together and the exhilaration threaded through a group of people in an exclusive pride over the work they have done is my addiction. A band threaded together by the falling of notes in just the right place and time that no other group of people will ever have that exact moment. An executive team plowing through a 9 month project and finally making it through a presentation to find an enthusiastic client earn every celebratory drink together. A play is a living piece of art that exists for only a fraction of time and requires the labor and talents many to create just a few hours of live storytelling. Its all the same magical momentum needed to create the Bergdorf Holiday Windows. And that magic is in the top of my list of things I love most about creating.
Check out this Bergdorf’s blog post about Hoey and the 2014 Holiday Windows at Bergdorf’s.
Victoria Roberts may have illustrated the infamous cartoon featuring the woman who insisted that she wanted her ashes scattered over Bergdorf’s,” but after watching Scatter my Ashes at Bergdorfs, I just want to live inside David Hoey’s window displays.
Having read Sara James Mnookin’s “Scatter my ashes at Bergdorf’s”, I anxiously awaited the release of the accompanying film which served as an impeccable visual companion. Take, for example the making of David Hoey’s “Brass Managerie”, “Carnival of the Animals, or the more aptly named McQueen window, “Neptune’s Daughter”—Lynne Yaeger and I can sit in the snow wearing our matching Galliano Gazette hats and take notes together.
In addition to the history of Bergdorfs and interviews, particularly noteable stories included Michael Kors telling the story of Elizabeth Taylor and the 200 pairs of Mink earmuffs which was like hearing a bedtime story for a little girl wishing for the little wardrobe that could rival Aila Wangs or Linda Fargo talk about a passerby on the street mistaking her for Anna Wintour( AS IF! Like Anna would ever walk anywhere!).
Overall, Scatter my Ashes at Bergdorf’s could be enjoyed by the tourist snapping a picture of Hoey’s infamous window displays or the woman who dreams of a Night at Bergdorf Goodman.