We’ve recently launched a new corporate identity and responsive website for Capital Defence Lawyers in Edinburgh.
The identity needed to convey the strength, reliability and trust of an established and experienced organisation, whilst communicating that they were modern, dynamic and approachable.
The device is an abstraction from a Scottish Saltire and the ribbon used to bind legal documents. A subtle shield device represents defence. Corners are rounded to remove harsh angles and match the rounded typeface in the company name.
The corporate blue represents the dependability associated with traditional values, while the purple is friendly, calming and approachable. Together the colours reflect the company’s Scottish heritage and location.