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Coco Rocha for Senhoa
Images by Jamie Beck and Kevin Burg
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As a model I’m asked to sell all kinds of products. Sometimes it’s shoes, gowns, lipsticks… sometimes it’s even Coca Cola. The launch of the Coco Rocha for Senhoa jewelry line marks the first time I’ve ever tried to sell a product that was entirely of my own creation. But more than that, this is a very special venture for me. I first found out about Senhoa at my wedding in France last summer. Lisa, the founder, gifted me a beautiful Senhoa bracelet which I wore the first day of my wedding. She told me the story behind the jewelry and Senhoa. Between the ages of 4 and 19, these girls are rescued from brothels and human trafficking in Cambodia. Many of the girls do not have a family to return to as it was their families who actually sold them into slavery in the first place. The girls receive a full education and rehabilitation in the Senhoa program and are offered a job in jewelry-making when they turn 15. This job pays them even more than school teachers make. In just 2 years Senhoa now has over 50 girls in the program.

After meeting Lisa I tried to wear Senhoa pieces at events and on the red carpet, mentioning them whenever I could. Earlier this year we decided that a jewelry collaboration was probably the best way I could lend my voice to the cause and so I poured myself into the process of sketching and designing the jewelry. I knew I wanted to create bold statement pieces that were both powerful and beautiful as I felt that this would aptly symbolize the Senhoa girl who is being empowered by the Senhoa program.  I flew out to L.A. to actually put the jewelry together myself and I’m glad I did -  I got to experience firsthand the intricate and painstaking work the girls put into this jewelry (I spent a whole day beading just one piece!). We used high quality materials like Swarovski crystals in the jewelry, which not only add to the beauty of the product, but also help instill the feeling of self-worth in these girls who are now working with and associating themselves with materials of high value. I think one of the great things about this jewelry line is that every hand that worked on it,  from design to production, is deeply invested in its success. Hopefully you’ll feel the love when you wear the pieces.

Our slogan with the Coco Rocha for Senhoa line is “accessorize your conscience” because, unlike many of the purchases you might make for yourself, you don’t need to feel guilty about this one. Once the older girls are paid for their time as jewelry makers, all the profit goes to fund the food, medicine, shelter and education of the younger ones. It’s a cycle of girls helping girls and I’m so proud to be a part of it all.

This Friday I can think of few purchases as worthwhile as a piece from this jewelry line, for you or your loved one. Please go to www.senhoa.com/cocorocha to find out more.

xx Coco Rocha

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Coco Rocha attends the 15th Annual ACE Awards
November 8th, 2011

The ACE Awards was created in 1996 to pay homage to those individuals and groups that have made great strides in raising the awareness of the accessories industry.  Along with her gorgeous Zac Posen gown, Coco Rocha wore her own unique accessories in the form of a necklace and bracelet (Chantha & Chantrea) from The Coco Rocha for Senhoa Collection - Comprised of 7 unique looks, the Coco Rocha capsule collection benefits survivors of human trafficking in Cambodia.

For more information go to www.senhoa.com/cocorocha

Coco Rocha Wants to 'Accessorize Your Conscience'

Want a piece of supermodel Coco Rocha? Well, you’ll have to settle for owning a fab piece (or two!) from her brand new jewelry collection, Coco Rocha for Senhoa (available now).

Besides being totally badass, proceeds from the chain, spike, and gem-filled collab will go to Senhoa, an org committed to providing aid to victims of human trafficking in Cambodia.

With the tagline of “Accessorize Your Conscience”, the seven-piece line consists of two pairs of earrings, two bracelets, one necklace, and two body pieces. Though the earrings, bracelets, and necklace will range from $60 to $195, you’ll have to shell out a hefty $995 if you simply have to have the body pieces.

Remember, gals: splurging for a cause is a-ok! Just don’t send me your credit card bills.

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Chuyện Hoa Sen - In Full Bloom
Narrated by Coco Rocha

Just three weeks ago we launched the Coco Rocha for Senhoa jewelry collection to an amazing outpouring of support from people all around the world. Not only are people enjoying the design and quality of the pieces, but they are truly moved by the stories of the girls who put these beautiful pieces together.

I encourage you take a few minutes to watch this documentary I narrated to better understand why this jewelry line is so important to so many.

To see the entire Coco Rocha for Senhoa collection go HERE.

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Coco Rocha & Nigel Barker
November 3rd, 2011

Coco Rocha and Nigel Barker at the opening of the new Teb Baker boutique in Bloomingdales. Coco wears a Greta Constantine dress with our Phary earings from the ‘Coco Rocha for Senhoa’ collection. Noted fashion photographer Nigel Barker is also the official photographer of the Coco Rocha for Senhoa campaign. To see all his images go HERE.

Updated Press for ‘Coco Rocha for Senhoa’

We at Senhoa have been thrilled with the outpouring of support from the press world wide on our launch of Coco Rocha for Senhoa. While we can’t possibly include all the press on this blog, we did want to thank the following media outlets for their interest in the collection (click on any name to go to the article).

British ELLE
WWD

British Vogue

UK Telegraph
Racked
Elle
Refinery29
French Vogue

Russian Vogue

Fashionista

Bloginity

Daily Fill

FabSugar

Trend Hunter

Belfast Telegraph
Contact Music

ModaSpot.com

Modelinia

FashionEtc
Los Angeles Times

SKYNEWS
FLARE Magazine
Nigel Barker Blog
We The Urban

Stay tuned here for more exciting news regarding the Coco Rocha for Senhoa line!