Question: Why did you choose to work with Kris Wu again?
Christopher Bailey: “You know Kris is a friend, a friend of mine, a friend of Burberry and he loves coming to our shows. He’s worn Burberry for quite a long time and we’ve collaborated on different things together. I know he has a wonderful fan-base, not only in China, not only in Asia, but also here in Europe and it’s always a real privilege to have him with us. And you know, he’s doing a lot of different worlds at the moment, from film to photography to music and it really resonates with the way we are Burberry, with these very different worlds and I think that’s what Kris sees as something exciting about Burberry and that’s why we’re inspired to work together.”