NEW YORK, N.Y., February 17, 2015 – Canon U.S.A. Inc., a leader in digital imaging solutions, announced that actor, Josh Hutcherson, star of The Hunger Games franchise, has partnered with Canon U.S.A. Inc. and Ron Howard for Project Imagination: The Trailer,
and for the first time ever, anyone’s life moments can become a movie
trailer and inspire a Hollywood film. The user-generated experiment
invites consumers of all skill levels to create and submit trailers of
their everyday life moments, resulting in one winning trailer selected
by Ron Howard and Josh Hutcherson, which will ultimately inspire a short
film in which Hutcherson will star and produce.
Hutcherson is going to be a great addition, empowering a whole new
generation to pick up a camera and realize they are far more creative
than they give themselves credit for in their everyday life moments,”
said Ron Howard. “I encourage people to really have fun with their
storytelling; who knows, the kid’s birthday party might end up looking
like a horror film or a trailer for a fantastic thriller that could
truly captivate us.”
fascinated by filmmaking and recently sat down with Ron Howard to hear
about the history of Project Imagination,” said Josh Hutcherson. “The
creative process truly excites me, as does officially joining the cast
of Canon’s Project Imagination: The Trailer. I’m really looking forward to starring in a film inspired by user-generated trailer submissions.”
Submissions will open on February 25 at imagination.usa.canon.com.
Until then, consumers can visit the website and get inspired by
watching “The Trailer of Your Life” – a 45-second trailer about the
project, leveraging everyday footage from everyday consumers. The site
also includes Ron Howard’s tips for creating trailers. Project Imagination: The Trailer
marks Ron Howard’s third time partnering with Canon, a brand that
aligns with his conviction that people’s everyday lives are visually and
cinematically worth recording.
delighted to continue our great partnership with Ron Howard and welcome
Josh Hutcherson to the project,” said Yuichi Ishizuka, president and
COO Canon U.S.A.