New Adriana Lima on the Le Lis Blanc Summer 2017 campaign commercial.

Trump voters overwhelmingly feel that life in America has gotten worse over the past 50 years 

Furthermore, a clear majority of Americans overall agree with this pessimistic assessment. 

Clinton’s campaign message has been considerably more upbeat than Trump’s. And it would be very difficult for her to pivot to a downbeat message. Her supporters, for starters, have a sunnier view of things. And young people and African Americans, two groups that she really needs to make sure turn out to vote in November, see the glass as half full.

Will this campaign come down to a nostalgia over “the good ol’ days”?


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