COUTURE REPORT

Super Bowl 50: Emily Ratajkowski Dishes on Buick Commercial

The NFL has pulled out all the stops for Super Bowl 50 (hello, Coldplay and Beyonce). Everything is bigger, better and sportier — including our personal favorite part: the commercials.

Case in point: Actress/model Emily Ratajkowski flexes her athletic muscles in the slot for the new Buick Cascada convertible titled “The Big Day.” Starring alongside New York Giants wide receiver Odell Beckham Jr., the So. Cal-raised beauty catches the bouquet at a wedding Beckham Jr.-style (that is, one-handed while flying backwards through the air.)

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Pret-a-Reporter caught up with the 24-year-old ahead of the big game to chat about Super Bowl rituals, road trip tips (gum is a no-no for convertibles) and her ultimate Super Bowl playlist. 

What is the premise of the commercial?

We’re at a wedding in Northern California at a winery, and I have a stunt double — which amazingly they CGI’d my face onto — and I go for the bouquet after the bride throws it and I manage to do the same catch as Odell, and he is there, so there’s a funny little exchange where I then toss him the bouquet, and the couple drives off in the new convertible Buick. 

Have you ever caught a bouquet yourself at a wedding?

This is what’s so funny — the model in the Super Bowl commercial who plays the bride is actually a friend of mine, and we were at a wedding together for a mutual friend of ours and I caught the bouquet! It was an art imitates life, life imitates art moment. So yeah, I caught the bouquet kind of miraculously. It was like a magnet into my hand because I am not that coordinated. 

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Do you have any Super Bowl traditions? Big parties etc.?

As a kid, I grew up in Southern California and my dad watched football and every year it was kind of like, &lsquoWhich Super Bowl party will we go to?’ and I always loved the commercials actually and the good food and bites that you can get. And then two years ago I was lucky enough to go to the Super Bowl. It’s such an amazing spectacle and event — I’m gonna actually be there again this year so I’m really excited about that. 

Any tips for driving in a convertible?

When I was like 12 years old my mom and I rented a convertible to drive out of New York City to some friends’ wedding in Rhode Island, and I think Beyonce’s “Crazy in Love” had just come out so we were blasting that, driving, it was so fun — but I was chewing gum. And I got my hair in my gum, and my poor mom was just like, &lsquoOh my God.’ And she had to cut the gum out of my hair. It was terrible — so definitely no chewing gum. Maybe just a scarf so that your hair isn’t a complete rats nest by the time you get to your destination.

Which team are you pulling for?

I think it’s so cool that Peyton Manning — this is maybe gonna be his last Super Bowl, so I guess in that case I’m kind of hoping he’ll win.

Check out Ratajkowski's playlist below, and catch more surprises from Buick on Instagram @BuickUSA.

Spring 2016 Couture Shows Report

Spring 2016 Couture Shows Report

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