Nike: The Day the Stadium Spoke - Arousing Fighting Spirit

In the below spot, Nike Argentina is making a little stunt or an “wake-up call” with the Boca Junior team. Boca Junior is nothing less than Argentina’s biggest team and is sponsored by Nike. However, the popular soccer team has been something of a letdown in the recent season and thus needed a motivating speech.

The cool twist with this ad is, that it’s filmed as candid camera while the players were attending a training session in the Bombonera stadium, their home ground. The “voice of the stadium” delivers an arousing message to the players and seems to genuinely take them by surprise.

The ad was first aired last Sunday during the final of Copa America, one of the most watched sport events in Latin America and thereby reached millions of soccer fans.


Los hinchas que quedan en las tribunas tratan de “cagones” a los jugadores de River..claro, como si ellos fueran tan machos para pasearse sin protección delante de cien o más psicópatas que ya le arrojaron gases lacrimógenos y ahora le tiran botellas. Los CAGONES son ustedes pedazo de GILES!!! Gente sin cerebro que no se dan cuenta que con esto también joden club del que se hacen llamar hinchas. Estos no son hinchas SON UNA MANGA DE D E L I N C U E N T E S!!!!!


oh god i’m crying