“make up is my choice!”
Who wears make up? Women.
Who is make up marketed towards? Women.
From what age? Childhood.
How are women who wear make up treated compared to women who don’t? Women who wear make up are treated better than women who don’t.
Wearing make up is associated with “maturing” and becoming an adult.
Are men faced with the same pressure to cover their faces up? No, society views men’s faces as socially acceptable just the way they are, men are not pressured to decorate their faces in order to be socially acceptable.
How much more time, money and effort do women spend on make up that men do not?
What do women gain from wearing make up?
What do men gain from women’s conformity to beauty standards?
How is make up perceived, and why?
Who controls the beauty industry? Who profits from mass marketing that teaches women to hate our own natural faces?
How does the fact that women are taught to hate our own faces, but men are not, affect how we move about our every day lives?