Ballerina Project

Emese Bíró 2016, Liberty bridge Budapest

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OUR FALL 14 COLLECTION HIGHLIGHTS THE LAUNCH OF CONTOUR360, AN EXCLUSIVE FABRIC THAT DEFIES THE EXPECTATIONS OF TRADITIONAL DENIM, SCULPTING THE BODY WITH ALL-DIRECTION STRETCH. INSTEAD OF SPEAKING TO THE TECHNICAL SPECIFICATIONS, WE USED THE BEAUTIFUL ART FORM OF BALLET TO DEMONSTRATE THE UNPARALLELED AND EXTREME PERFORMANCE OF CONTOUR360. 

WE ARE TAKING THIS A STEP FURTHER WITH THE CONCEPT OF #WHATMOVESME, A WAY TO SPARK AN INTERESTING DIALOGUE AROUND WHAT MOVES US ALL. THIS QUESTION CAN WE TRANSLATED AS: WHAT INSPIRES ME? WHAT MAKES ME FEEL ALIVE? WHAT GETS ME OUT OF BED EVERY MORNING? AG REACHED OUT TO TASTEMAKERS IN FASHION, FOOD, DESIGN, ENTERTAINMENT, AND CULTURE TO ANSWER THIS SIMPLE YET DEFINING QUESTION. 

NOW WE WANT TO KNOW, WHAT MOVES YOU? 

#WHATMOVESME