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THE BALLERINA PROJECT

One of my favorite NYC sights is seeing dancers warming up in the subway…have you experienced it? You’re waiting for the train and all of a sudden the person standing next to you starts to do a plie. There’s just something about that kind of beauty against a urban backdrop.

Which is why I’m equally fascinated with a photo series that’s been around for sometime now, The Ballerina Project. It’s an ongoing  project by Dane Shitagi that depicts ballerinas amongst organic backdrops.

The project has been going steady for 10+ years in New York and now it’s trying to move on to a new phase – mini documentaries to compliment the photographs. Dane hopes these will give new audiences a more complete and accurate representation of ballet to help sustain it’s future.

*Unfortunately, Dane’s Kickstarter for this new phase ended 6 days ago without being funded. Here’s hoping he can get it rev’d up again.

**STORY was originally written for ARTNERDNY - where you can check out my weekly artnerd obsessions.

OUR FALL 14 COLLECTION HIGHLIGHTS THE LAUNCH OF CONTOUR360, AN EXCLUSIVE FABRIC THAT DEFIES THE EXPECTATIONS OF TRADITIONAL DENIM, SCULPTING THE BODY WITH ALL-DIRECTION STRETCH. INSTEAD OF SPEAKING TO THE TECHNICAL SPECIFICATIONS, WE USED THE BEAUTIFUL ART FORM OF BALLET TO DEMONSTRATE THE UNPARALLELED AND EXTREME PERFORMANCE OF CONTOUR360. 

WE ARE TAKING THIS A STEP FURTHER WITH THE CONCEPT OF #WHATMOVESME, A WAY TO SPARK AN INTERESTING DIALOGUE AROUND WHAT MOVES US ALL. THIS QUESTION CAN WE TRANSLATED AS: WHAT INSPIRES ME? WHAT MAKES ME FEEL ALIVE? WHAT GETS ME OUT OF BED EVERY MORNING? AG REACHED OUT TO TASTEMAKERS IN FASHION, FOOD, DESIGN, ENTERTAINMENT, AND CULTURE TO ANSWER THIS SIMPLE YET DEFINING QUESTION. 

NOW WE WANT TO KNOW, WHAT MOVES YOU? 

#WHATMOVESME