How to Use Reddit to Market Your Books (Carefully) | Jane Friedman
Reddit is an online community where you can get your book in front of hundreds of thousands of readers for free. That is, if you have the right strategy. By Ricardo Fayet

Thanks again to the great publishing consultant and teacher Jane Friedman for posting this piece on her website.

Authors who want to get their books in front of a large number of readers often pay good money to do so; that’s what book promotion sites like BookBub, Freebooksy, Bargainbooksy, or BookGorilla are all about.

Free exposure can come through social media, but online reader communities such as Goodreads are designed for users to discuss books they read—not for authors to promote books they write. If you just post a message about your book in these communities, it will be perceived as spam and removed (and rightly so!).

But what about online spaces where readers gather … but not because they’re readers? Reddit is an online community where you can get your book in front of hundreds of thousands of readers for free. That is, if you have the right strategy.

Wait, what is Reddit?

Though it’s been around since 2005 and boasts close to 250 million users globally, Reddit isn’t as mainstream as sites like Instagram, Pinterest or Facebook. Still, Reddit is currently the No. 11 most-visited website in the US.

So what’s the concept? First, all Reddit discussions are segmented into subject-specific threads called “subreddits.” Within each subreddit, users submit posts. These can be link posts (link to an external website or blog post), text posts or image posts. Certain subreddits only allow certain types of posts; for example, the infographics subreddit,r/infographics, only allows image posts.

Users upvote, downvote, and/or comment on posts. The more upvotes a post has, the more visible it will become in the “hot”, “rising” and “top” categories of the subreddit. If a post gets a crazy amount of upvotes, it can even show up on Reddit’s main homepage, which aggregates the top posts from across all subreddits.

Reddit’s demographics and tone

Now, before you venture into the Reddit world, there is one important thing you need to be warned about: it is quite a special crowd. If terms of demographics, Reddit’s users are vastly skewed toward a younger male audience, based on a Pew Research Center study of 2013. This research doesn’t take under-18 internet users into account, who in all likelihood make up a substantial percentage of Reddit users.

Read more about Reddit and book marketing here.

Lady licking Prim’s cheek. My father’s laugh. Peeta’s father with the cookies. The color of Finnick’s eyes. What Cinna could do with a length of silk. Boggs reprogramming the Holo. Rue poised on her toes, arms slightly extended,like a bird about to take flight.
—  Suzanne Collins, Mockingjay

💘 Nikola Tesla and Mark Twain were best friends and mutual fanboys. Source

Idk about you, but I have some pretty awesome besties. Love to you all. Here are some bonus facts about amazing, adorable, and/or unlikely friendships to give you some warm fuzzies on this magical day:

❤️‍ ❤️‍ ❤️‍  Dogs and foxes. I can’t.  ❤️‍ ❤️‍ ❤️‍

Dogs aren’t ‘man’s best friend,’ they can be besties with anyone and anything.   🐶 🐱 🐭 🐹 🐰  🐼 🐨 🐯 🐮 🐷 🐸 🐙  🐵 🐧 🐥 🐴 🐢 🐬 🐳 🐪 🐘 🐐 🐏 🐑 🐎 🐁 🐓 🐇 🐿🐈🐩

❤️‍ ❤️‍ ❤️‍ ❤️‍ ❤️‍ ❤️‍ 👩‍👩‍ ❤️‍ ❤️‍ ❤️‍ ❤️‍ ❤️‍ ❤️‍ 👭 ❤️‍ ❤️‍ ❤️‍ ❤️‍ ❤️‍ ❤️‍

 🐾🐾🐾❤️‍ ❤️‍ ❤️‍🐾🐾🐾❤️‍ ❤️‍ ❤️‍🐾🐾🐾❤️‍ ❤️‍ ❤️‍🐾🐾🐾

But sometimes a best friend is so much more than a friend…  💘❤️‍ 💛 💙 💜 💕 💘❤️‍ 💛 💙 💜 💕 💘

…and that’s when I lose my shit and cry like a babe.

A Question

Someone asked me,

“Do you still love her?”

I looked at her and without hesitation I replied,

“I still do.”

“Then why did you leave her?,” She uttered with girdled blues.

I cast my eyes over the window beside me and gently answered,

“Walking away from someone you love does not always mean you have stop loving them.”

She looked at me, puzzled, as though I am a perplexed mathematical equation.

I cracked a forceful smile as I continued,

“Sometimes, you do it because you have to stop hurting yourself.”


Once upon a time is code for: I’m lying to you.

For that matter, this really happened to a friend of someone I know, is also code for: I’m lying to you but I believe there is a possibility this actually happened to somebody somewhere

—  Neil Gaiman, Douglas Adams Lecture 2015

In 1863, Jules Verne wrote “Paris in the 20th Century,” a manuscript that predicted glass skyscrapers, submarines, the technology to land on the moon, feminism, and a statistical rise in illegitimate births. His publisher rejected the story because it was unbelievable, so Verne put it in a safe - where it was forgotten until his great-grandson rediscovered in in 1989.

It was one of the first science-fiction novels written by Jules Verne, but because it was lost in a safe for over 125 years, it was the last to be published.


That feeling when, after reading hundreds of books, they still manage surprise you. They still pull twists and turns that take your breath away. They still leave you numb after finishing them. And I think that’s a testament to the amazing writers that bring these books and these stories out there. Of their infinite imagination and resilience in writing the stories they have in their heart. Keep doing that you’re doing, you’re amazing.

what i hate is when people say writing isn’t a real job because “anyone can do it.” like, thousands of people get their book pitches rejected every year. most books go through several rounds of edits before they get published. most authors write multiple stories before one actually sees the light of day. writing a book is time and energy consuming, and not everyone has it in them to stick with it long enough to actually get a book published. not everyone can keep writing even when they want to give up. not everyone is willing to listen to criticism – and not everyone knows when to ignore it. 

yes, everyone can write a book.

but not everyone will. and not everyone can write a good book.

and for people that do, it’s hard fucking work, you shitheads