2014: tumblr pro. advertised as something sleek, professional, life changing. disorientating video that ended with a top hat anti-climactically falling down on your head. initially it did not register in my mind as a joke and i was scared.
2015: the weird photocopier assistant cartoon. followed you down your dash and was annoying/obtrusive. you had the option to tell him to go away but he’d come back a few seconds later. everyone resorted to adblock
2016: reptile elections. topical, somewhat intrusive but i’ll give it a pass because it was funny and enjoyably engaging. i stand with mop and wretched tooth was corrupt.
2017: horse friend. shits itself everywhere and will die if you don’t pick it up. brings back the same anxieties that tamagotchis gave me but it’s small and easily minimised, has no sound and is generally polite and un-intrusive. could do with better horse names. also maybe not dieing every 2 minutes