Ambient Marketing

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An ingenious ad for Black Sabbath’s comeback album, “13”, which is shown ‘emerging’ from layers of old posters. McCann dug their way through the many layers of flyposters that cover Copenhagen’s walls to create the installations and resurrect the legends.

Propaganda McCann Erickson, Copenhagen Via

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Pedestrian ghost 

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What would you do if the wrong movie started playing at the theater?

Watch on amaurytreguer.tumblr.com

The Coca Cola Friendship Machine

Watch on hallojo-blog.tumblr.com

A chemical toilet, the worst place in the world. Not with Ikea!

Usually public toilets, and chemical toilets in particular, never reserve nice surprises. You get in, and you try to get out as soon as possible. But the story of this chemical toilet installed in Milan during the recent Design Week is different. It’s an IKEA toilet or, better, it’s a gateway to the IKEA world. Check out this fantastic ambient marketing idea to promote IKEA’s bathrooms line.

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Ambient marketing para concientizar sobre el cancer de piel