Alternative Rock

3

On this day in music history: July 1, 1997 - “OK Computer”, the third studio album by Radiohead is released. Produced by Radiohead and Nigel Godrich, it is recorded at Canned Applause in Didcot, Oxfordshire, UK, and St. Catherine’s Court in Bath, UK. Following their highly acclaimed sophomore release “The Bends”, the band shifts musical directions yet again, producing a much more experimental, layered piano based sound than their first two albums. Initially, Radiohead’s US record label Capitol has low expectations for the albums commercial potential as it strays far from the bands trademark “Britpop” rock sound. The album is launched in the US with an unusual promotional campaign. 1,000 cassette review copies are sent to the press and music industry tastemakers with the tape permanently glued inside the player. It receives universal acclaim upon its release, frequently drawing comparisons to Pink Floyd’s classic “The Dark Side Of The Moon”, though the band themselves disagree with the assessment. “Computer” becomes Radiohead’s best selling album worldwide, spinning off three singles including “Paranoid Android” (#3 UK) and “Karma Police” (#8 UK, #14 US Modern Rock). The album is nominated for three Grammy Awards in 1998 including Album Of The Year. They win for Best Alternative Music Performance. “OK Computer” hits number one on the UK album chart, peaking at its chart debut of number twenty one on the Billboard Top 200, and is certified 2x Platinum in the US by the RIAA.