This is the advertisement from the 1975 newspaper that I had to have. And pull up a seat and you’ll find out why…

This ad was created by Local Trademarks, a company out of New York that was founded in 1925 and ceased operation (due to mismanagement, according to a former sales agent for them) in 1975. What they did was created cartoon-based advertising and mascots for small-town businesses. Some of them they created especially for a company, while others they made kits of and sold the kits to whomever wanted to use them. Businesses would sign yearly contracts to use the mascots and advertising created for them; the business would get a batch of ads like this one to hand over to the local weekly newspaper, only requiring a little customization to brand the buyer.

This is the first time I’ve ever seen “Tall Tales”. Usually when I come across Local Trademarks’ work, it is on the kit works like Bill Ding (hardware), Cy Cology (a Will Rogers style guy that went with any random business), or The Fuel Kids (gas/oil). There were also Market Boy (groceries), The Everwells (drug stores), The Little Plumber (plumbing), and dozens of others.

Now, what I’m not getting here is the fortune cookie ending that has little to do with the story. Yes, wife had to knock husband over the head with a rolling pin to get him to go out to their anniversary dinner, but the last panel doesn’t make any sense other than to give the ad’s message about the mechanic.