Thinx is a brand of underwear for humans that menstruate. Those humans are not necessarily always going to be cisgendered women, as transgender men can, and do, menstruate. With its latest subway campaign, which took over New York’s Union Square station today, the brand has represented exactly that.

“Trans inclusion is something that has been on our radar since the iteration of our Boyshort, which was specifically designed with the trans male menstruating community in mind" Miki Agrawal


Bodypaint Collaboration for MINNA PARIKKA by Janine Rewell

Art direction, illustration and body paint design for a series of body painted shoe advertorials for Finnish high-end shoe brand MINNA PARIKKA’s SS14 collection.

Design & Art Direction: Janine Rewell
Photography: Jonas Lundqvist
Bodypaint: Saara Sarvas & Riina Laine

The Bodypaint project also was featured in the newest covers of the new color books and guides by Pantone. Collaboration was enabled by Behance, Pantone Canvas Gallery.

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posted by Margaret